Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

#Trendspotting National Restaurant Association Show 2017 Recap

June 2017 Trendspotting National Restaurant Association Show Recap from Imbibe on Vimeo.

FLAVOR

 

Floral flavors like hibiscus and lavender were featured in packaged products, and in dishes created by top chefs.

 

Brands are bringing the heat. Spicy flavors could be found in products like peanut butter, honey, apple cider vinegar, and ketchup.

Who does it well: Peanut Butter & Co., Mike’s Hot Honey, Fire Cider, Huyfong Foods Sriracha

 

Savory flavors made their way into less traditional formats, like gelato and yogurt.

ON THE MENU

 

Stand out plant-based products included the Beyond Meat Burgers, Upton BBQ Jack Fruit, and Ahimi Ahi Tuna alternative.

Who does it well: Beyond Meat, Upton, Ahimi

 

Beverages across several categories were served on draft, including kombucha, coffee, tea, and craft soda.

Who does it well: Marin Kombucha, Royal Cup Coffee and Tea,
Harney & Sons, Rishi

 

Globally-inspired cuisine from Latin America and Asia were also common across the show floor.

[maxbutton id=”1″ url=”https://imbibeinc.wpengine.com/about-our-beverage-experts/videos” text=”WATCH MORE IMBIBE VIDEOS” ]

Keep Reading:

A Flavorful 2025: Highlights, Insights & Gratitude

As 2025 comes to a close, we’re reflecting on the driving force behind our success: our customers and partners. From bold ideas to complex formulation challenges, see how your ambition inspired every hour we spent in the lab this year.
READ MORE

Flavor Drop: Peppermint & Pomegranate

Discover the compelling directions for modern beverage innovation. Peppermint and Pomegranate are powerful, versatile building blocks winning with consumers, offering clean cooling effects, vibrant color, and essential tartness for next-generation drinks.
READ MORE

Ingredient companies advancing 2026 flavor strategies

Dairy products with added functional benefits for gut health, glowing skin or mental wellness are expanding in scope.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.