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Tag: probiotics

Insights

Imbibe Invites You to Taste Success at SupplySide West 2024

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.

Imbibe’s Take on Kombucha’s Claim to Fame

Remember "Kombucha Girl"? That viral video wasn't just funny, it reflected a growing trend: fermented drinks for gut health. Consumers are all about gut health, and kombucha's probiotics are seen as a solution.

How Immune Health Benefits Help Probiotic Beverages Appeal to Diverse Consumer Groups with Imbibe

Probiotic drinks are surging in popularity as people focus more on self-care and immunity. Experts say COVID-19 heightened awareness of gut health, which is linked to immunity. Consumers are drinking probiotics to restore gut balance and boost their immune system.

Imbibe Cites Healthier Lifestyles for Kombucha Growth

The rising focus on health and wellness, particularly immunity and gut health, has driven interest in kombucha, contributing to its projected market growth to $7.05 billion by 2027.

Fiber, probiotics see expanding beverage applications

Consumers are increasingly interested in functional beverages that promote gut health. These beverages often contain dietary fiber, prebiotics, and probiotics.

#Trendspotting: The Wellness Wagon

Pandemic fuels demand for wellness drinks. Consumers are looking for immunity-boosting ingredients like vitamin C and probiotics, as well as stress-reducing adaptogens and sleep-inducing melatonin.

Using their Gut Instincts

Consumers are more health-conscious and want functional beverages with dietary fiber, prebiotics, and probiotics to improve digestion and overall wellness.

Formulation considerations for developing probiotic-rich food and beverage products

Refrigerated drinks like yogurt and kombucha typically use live cultures, while non-refrigerated beverages often utilize spore forms for stability, explains Joe Farinella, VP of R&D at Imbibe.

Effectively delivering probiotics in food and beverage applications

The probiotics category is evolving due to increasing consumer interest in gut health. Researchers are uncovering new health benefits of probiotic strains, while manufacturers are enhancing processing technologies.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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