Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe Cites Healthier Lifestyles for Kombucha Growth

kombucha press 3 22Given their popularity and history, it can be hard to think of a time when tea and coffee were not among the top beverage choices for American consumers.

Once international novelties, these beverages have become staples for many consumers. Yet, for emerging categories like kombucha, the journey of becoming a mainstream beverage market like tea or coffee has gone through peaks and valleys, but the rising influence of health and wellness might be the push that kombucha needs to prevail.

“The most highly ranked lifestyle change overall among consumers was to eat healthier in 2022,” says Erin Costello, communications and events associate at Imbibe, Niles, Ill., citing Nextbite insights. “While the appeal in adopting and maintaining a healthy lifestyle has grown in recent years, a focus on immunity and gut health has excited interest in kombucha. Touted by Eastern culture for its long list of health benefits, kombucha is packed with a rich supply of probiotics, enzymes, and multiple B vitamins.”

These attributes have aided the global kombucha market, which is expected to reach $7.05 billion by 2027, Costello says, citing Grandview Research. For the time period of 2021-2027, it is projected to have a compound annual growth rate of 19.7%, she adds.

Read the full article on Beverage Industry.

Keep Reading:

What’s Driving Beverage Innovation in 2025

What’s driving today’s beverage choices? Mood, occasion, and function top the list. Gen Z and Millennials lead the charge, with 72% of Gen Z trying new drinks monthly. Trending: low-sugar sodas and functional beverages with fiber or adaptogens.
READ MORE

Why Culture Should Be One of Your Key Ingredients

Just as a winning formula is more than the sum of its parts, our culture is an intentional blend of qualities that fuels our ability to solve complex formulation challenges, unlock whitespace innovation, and accelerate speed to market.
READ MORE

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.