Imbibe Cites Healthier Lifestyles for Kombucha Growth

Given their popularity and history, it can be hard to think of a time when tea and coffee were not among the top beverage choices for American consumers. Once international novelties, these [...]

Tea – the original plant-based beverage

The term tea attracts consumers seeking better-for-you beverages. There is something holistic about steeping water in leaves and herbs, knowing their inherent goodness is being extracted and will [...]

Nootropics: The not so new beverage buzzword of 2019

According to the Alzheimer’s Association, someone develops Alzheimer’s disease every 65 seconds, reinforcing that cognitive health – from mood to memory is of paramount concern to consumers [...]

Coffee + Tea or Cofftea: a new Beverage Segment?

With the new industry standard necessitating the hybridization of beverage categories and functional benefits (e.g. tea infused sparkling water, juice + soda, juice + water, energy + metabolism [...]

Balancing the Bar with the rise of Teetotalers

There are a myriad of better-for-you alcoholic options presently available at happy hours. A few examples: spiked seltzer, low-cal, perfectly portioned wine or spirit based cocktails, hard [...]

Trending functional ingredients for gut health beverages

According to Innova Market Insights, 19 percent of all functional drinks launched in 2017 had a digestive/gut health claim. That percentage is expected to increase over the next several years, [...]

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