Imbibe’s Take on Kombucha’s Claim to Fame

Fermented beverages support immune, gut, and digestive health Internet personality Brittany Broski has risen to ultimate influencer fame. She’s even met her idol, Harry Styles, because of it. [...]

Imbibe Cites Healthier Lifestyles for Kombucha Growth

Given their popularity and history, it can be hard to think of a time when tea and coffee were not among the top beverage choices for American consumers. Once international novelties, these [...]

Tea – the original plant-based beverage

The term tea attracts consumers seeking better-for-you beverages. There is something holistic about steeping water in leaves and herbs, knowing their inherent goodness is being extracted and will [...]

Nootropics: The not so new beverage buzzword of 2019

According to the Alzheimer’s Association, someone develops Alzheimer’s disease every 65 seconds, reinforcing that cognitive health – from mood to memory is of paramount concern to consumers [...]

Coffee + Tea or Cofftea: a new Beverage Segment?

With the new industry standard necessitating the hybridization of beverage categories and functional benefits (e.g. tea infused sparkling water, juice + soda, juice + water, energy + metabolism [...]

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