According to Innova Market Insights, 19 percent of all functional drinks launched in 2017 had a digestive/gut health claim. That percentage is expected to increase over the next several years, driving popularity of certain ingredients and product categories because of their ability to offer digestive health benefits.
Shrubs—Typically made from fruit, vegetables or herbs, along with sugar and vinegar, the key active ingredient in this nonalcoholic libation is apple cider vinegar. Technavio analysts predicted the apple cider vinegar market will grow at a compound annual growth rate (CAGR) of more than 10 percent through 2020.
Ginger—With the increased interest in botanicals, it should come as no surprise ginger has proliferated across categories and markets. In the 2017 Google Beverage Trends Report, ginger was listed as the top-searched, earthy flavor by volume, with most consumers interested in using ginger in teas, sodas and juices.
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