Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Trending functional ingredients for gut health beverages

According to Innova Market Insights, 19 percent of all functional drinks launched in 2017 had a digestive/gut health claim. That percentage is expected to increase over the next several years, driving popularity of certain ingredients and product categories because of their ability to offer digestive health benefits.

Shrubs—Typically made from fruit, vegetables or herbs, along with sugar and vinegar, the key active ingredient in this nonalcoholic libation is apple cider vinegar. Technavio analysts predicted the apple cider vinegar market will grow at a compound annual growth rate (CAGR) of more than 10 percent through 2020.

Ginger—With the increased interest in botanicals, it should come as no surprise ginger has proliferated across categories and markets. In the 2017 Google Beverage Trends Report, ginger was listed as the top-searched, earthy flavor by volume, with most consumers interested in using ginger in teas, sodas and juices.

Read the full article on Natural Products Insider.

Keep Reading:

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.
READ MORE

Energy Drinks in Esports: The Next Wave

Crafting energy drinks for the esports and gaming audience demands precision. Imbibe's Adam Johnson explains it's more than just caffeine; it's about designing with intention to meet gamers' unique needs.
READ MORE

SupplySide Global 2025: Imbibe’s Innovation in Focus

For brands navigating the complexities of flavor, function, and speed-to-market, Imbibe is the strategic partner leading the way. At SupplySide Global 2025, we’re not just showcasing products—we’re demonstrating how smarter collaboration can unlock breakthrough innovation and business impact.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.