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Tag: gut health

Insights

Functional Ingredient Guidebook – Part 2: Your Guidebook for Functional Formulations is Here!

This guidebook helps you create tasty products with in-demand ingredients like protein, probiotics, and antioxidants. Get your free copy of the Functional Ingredient Guidebook and create healthy foods consumers will love!

Focusing on gut health may help with overall wellness and increased libido

Social media, particularly TikTok and Instagram, boosts interest in probiotics with over 107 million views on TikTok and 30% growth of #probiotics on Instagram. This trend aligns with a 30.6% increase in probiotic consumption over five years.

Imbibe names energy, immunity, and gut health as top benefits grabbing consumer attention

Erin Costello of Imbibe notes diverse interpretations of health amid the pandemic. Focus shifts to immunity, gut health, and energy, driving growth in fortification across beverage categories.

Using their Gut Instincts

Consumers are more health-conscious and want functional beverages with dietary fiber, prebiotics, and probiotics to improve digestion and overall wellness.

Formulation considerations for developing probiotic-rich food and beverage products

Refrigerated drinks like yogurt and kombucha typically use live cultures, while non-refrigerated beverages often utilize spore forms for stability, explains Joe Farinella, VP of R&D at Imbibe.

Effectively delivering probiotics in food and beverage applications

The probiotics category is evolving due to increasing consumer interest in gut health. Researchers are uncovering new health benefits of probiotic strains, while manufacturers are enhancing processing technologies.

Beverage Trends Abound at Natural Products Expo West

This year's Natural Products Expo West showcased trends in tea beverages including sparkling tea, purple tea, silver needle tea, and cascara.

Trending functional ingredients for gut health beverages

Functional drinks promising gut health are on the rise, boosting ingredients like apple cider vinegar (in shrubs) and ginger, the most searched earthy flavor according to Google.

Fiber, probiotics add functional benefits to beverages

A 2017 report by Innova Market Insights reveals that 19% of new functional drinks boast digestive health benefits.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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