Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Fiber, probiotics add functional benefits to beverages

Posted: May 21, 2018
In: In the Media

The Netherlands-based Innova Market Insights reports that 19 percent of functional drinks launched in 2017 had a digestive/gut health claim.

“This is a statistic we expect to grow,” says Ilana Orlofsky, marketing manager at Imbibe, Niles, Ill. “In addition to hearing about ingredients that support digestive health and balance in general, namely fiber, probiotics, ginger and apple cider vinegar, we have started to see even more products make a digestive health claim or call attention to the benefits these products may deliver. A tea brand, Teasäne, recently launched a line of 26 wellness teas … and one herbal blend is aptly named Digestive Health for optimal digestion.

Read the full article on Beverage Industry.

beverage development, beverage formulation, Beverage Industry, beverage industry magazine, digestive health, fiber, gut health, imbibe, prebiotics, press, probiotics

Keep Reading:

Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.

Why Natural Color Reformulation Requires More Than a Color Swap

Switching to natural colors affects more than appearance. Learn how natural pigments interact with flavor, pH, and formulation—and why many R&D teams rely on formulation partners during reformulation.

Indulgent Flavors Are Evolving—And Consumers Are All In

Indulgence isn't just about decadence. It's about delivering moments of reward, comfort, and sensory satisfaction in formats that fit into daily life.