Fiber, probiotics add functional benefits to beverages

Posted: May 21, 2018
In: In the Media

The Netherlands-based Innova Market Insights reports that 19 percent of functional drinks launched in 2017 had a digestive/gut health claim.

“This is a statistic we expect to grow,” says Ilana Orlofsky, marketing manager at Imbibe, Niles, Ill. “In addition to hearing about ingredients that support digestive health and balance in general, namely fiber, probiotics, ginger and apple cider vinegar, we have started to see even more products make a digestive health claim or call attention to the benefits these products may deliver. A tea brand, Teasäne, recently launched a line of 26 wellness teas … and one herbal blend is aptly named Digestive Health for optimal digestion.

Read the full article on Beverage Industry.

beverage development, beverage formulation, Beverage Industry, beverage industry magazine, digestive health, fiber, gut health, imbibe, prebiotics, press, probiotics

Keep Reading:

Flavor Drop: Apple Pie & Maple Cream

Nostalgic fall flavors like apple pie and maple cream are fueling innovation. Both are moving beyond indulgent applications into new formats, as brands meet demand for natural, seasonal sweetness.

Is Pumpkin Spice Still as Popular in 2025?

Pumpkin spice still defines fall 2025, led by Starbucks’ PSL. Yet pecan is rising, as brands expand pumpkin spice into cookies, shakes, and more seasonal favorites.

Tools to Better Communicate Tropical Flavors

Imbibe’s new Coconut, Passionfruit, Kiwi, and Banana Flavor Wheels help product developers align for faster innovation.