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Insights

Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.

Women’s Beverages: Steeped in Functional Ingredients

Explore the rising trend of women's beverages that are 'steeped' in functional ingredients. Discover how these innovative drinks are formulated to support women's unique health and wellness needs.

Sweetener Insights That Help Products Win

Watch the replay of our sweetener micro-masterclass, designed specifically to equip developers with the practical tools and technical insight needed to tackle this complex space.

TikTok Beverage Trends Analysis

With more than 1.38 billion views across major drink-related trends, the platform is no longer just an entertainment hub—it's a real-time test market.

FDA to Phase Out Petroleum-Based Food Dyes

The FDA is preparing to revoke approval for synthetic colorants like Red No. 3, Red No. 40, and Green No. 3, citing public health concerns and alignment with global standards. Brands should anticipate enforcement within 12–24 months.

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.

How Tariffs Are Reshaping Your Food & Beverage Production in 2025

Discover how the ongoing implementation of tariffs continues to reshape the landscape of food and beverage production in 2025. Understand the key areas being affected.

Bitter Masker developed by Imbibe for Functional Beverages

Discover NonSense BP-1 from Imbibe, a new bitter masker for highly caffeinated functional drinks that simplifies formulations by potentially replacing multiple ingredients.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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