As Director of Flavor Innovation at Imbibe, Aparna Oak lives and breathes innovation. With literal visibility into product development across beverage categories (the flavor workspace and [...]

While industry professionals have likely internalized the over decade long contraction of CSD sales by volume (and general maligning of the category), it’s important to remember that the value of [...]

According to the Alzheimer’s Association, someone develops Alzheimer’s disease every 65 seconds, reinforcing that cognitive health – from mood to memory is of paramount concern to consumers [...]

With the new industry standard necessitating the hybridization of beverage categories and functional benefits (e.g. tea infused sparkling water, juice + soda, juice + water, energy + metabolism [...]

If you’re checking out our blog, you probably already know a bit about Imbibe. Here’s a little more on why we’re a competitive contender to win Food Processing Magazine’s [...]

What can developers and brands do to adapt to society’s changing perception and behavior around sugar consumption? Chief Commercial Officer, Andy Dratt, gave a presentation at South by [...]