Success Story: Imbibe's Product Development Team Enabled Coffee Chain to Drive More Traffic to Store
The Ask: Develop a versatile and custom beverage base that works well with existing store equipment and tastes great.
Why Imbibe? The team had limited bandwidth and needed to release a new menu item on schedule.
The Results: More than just fantastic flavors. A powder ‘chata’ base, inspired by a traditional horchata that performed in coffee (as the customer intended) and in dairy, alt-dairy, and juices (which the customer didn’t expect). This universal beverage base worked over ice and blended. It delighted consumers as an LTO so much, that it was brought back seasonally for seven years.