Imbibe's Digital Assets
Media Kit
These resources exist to help you use our brand and assets, including our logo, content, and trademarks, without having to reach out for assistance. To use our assets in a way not covered by these guidelines, please contact us at marketing@imbibeinc.com and include a description for intended use.
We are Imbibe
(not Imbibe Inc)
Boilerplate
Since 1963, Imbibe has been accelerating the growth of the food and beverage industry by designing and supplying custom ingredients as an unrivaled R&D partner. Imbibe simplifies complex processes and propels superior products into the marketplace by uniting and deploying the right team, tools, and technique. For companies who have limited internal resources to teams with sophisticated development capabilities, Imbibe is able to unlock the potential of the food and beverage industry by creating innovative flavors and ingredient systems that help drive differentiation in purposeful products. Imbibe’s ingredient portfolio includes Pre/Sense™ natural sweeteners, flavors, stabilizers, functional blends, and The Senses™, a suite of taste modulation tools that improve flavor, sweetness perception, and the overall taste and sensory experience. More information on Imbibe’s diverse skillset and services can be found online at www.imbibeinc.com.
Our Logo
How to Use Our Logo
- • Use the blue logo on light backgrounds.
- • Use the white logo on dark and Imbibe blue backgrounds.
- • When color is not available, a black logo on white background may be used.
- • Always maintain a minimum clear space around the logo. This isolates the logo from competing elements that divert attention. The minimum space is defined as the height of the “e” on top and bottom, and the width of the “e” on each side (excluding the registered mark).
- • Use the logo in a readable size. Minimum print size of the logo should be 0.75” wide from the first and last letter, or 225 pixels x 170 pixels.
- • Use a transparent logo when placing it against anything other than a white background.
How Not to Use Our Logo
- • Don’t use outdated logos.
- • Don’t stretch, squeeze, warp, or rotate the logo.
- • Don’t change the color of the logo.
- • Don’t crop off parts of the logo.
- • Don’t use the logo on busy or patterned backgrounds.
- • Don’t add effects (shadows, outlines, 3D, etc).
- • Don’t put the logo on similar colors or colors that create eye strain.
- • Don’t pixelate the logo. Always use a larger logo than you need and shrink it instead of stretching out a small one.
- • Don’t use outdated bubbles. Remember: the biggest circle on the RIGHT is RIGHT.
Our Colors
Water
PMS 298
RGB 65, 182, 230
HEX #41B6E6
CMYK 65, 10, 1, 0
Coconut
RGB 255, 255, 255
HEX #FFFFFF
CMYK 0, 0, 0, 0
Blueberry
PMS 7700
RGB 22, 92, 125
HEX #165C7D
CMYK 93, 62, 32, 13
Lime
PMS 2284
RGB 179, 213, 124
HEX #B3D57C
CMYK 33, 1, 67, 0
