Imbibe's Digital Assets
Media Kit
These resources exist to help you use our brand and assets, including our logo, content, and trademarks, without having to reach out for assistance. To use our assets in a way not covered by these guidelines, please contact us at marketing@imbibeinc.com and include a description for intended use.
We are Imbibe
(not Imbibe Inc)
Boilerplate
Since 1963, Imbibe has been accelerating the growth of the food and beverage industry by designing and supplying custom ingredients as an unrivaled R&D partner. Imbibe simplifies complex processes and propels superior products into the marketplace by uniting and deploying the right team, tools, and technique. For companies who have limited internal resources to teams with sophisticated development capabilities, Imbibe is able to unlock the potential of the food and beverage industry by creating innovative flavors and ingredient systems that help drive differentiation in purposeful products. Imbibe’s ingredient portfolio includes Pre/Sense™ natural sweeteners, flavors, stabilizers, functional blends, and The Senses™, a suite of taste modulation tools that improve flavor, sweetness perception, and the overall taste and sensory experience. More information on Imbibe’s diverse skillset and services can be found online at www.imbibeinc.com.
Our Logo
How to Use Our Logo
- • Use the blue logo on light backgrounds. testing 123
- • Use the white logo on dark and Imbibe blue backgrounds.
- • When color is not available, a black logo on white background may be used.
- • Always maintain a minimum clear space around the logo. This isolates the logo from competing elements that divert attention. The minimum space is defined as the height of the “e” on top and bottom, and the width of the “e” on each side (excluding the registered mark).
- • Use the logo in a readable size. Minimum print size of the logo should be 0.75” wide from the first and last letter, or 225 pixels x 170 pixels.
- • Use a transparent logo when placing it against anything other than a white background.
How Not to Use Our Logo
- • Don’t use outdated logos.
- • Don’t stretch, squeeze, warp, or rotate the logo.
- • Don’t change the color of the logo.
- • Don’t crop off parts of the logo.
- • Don’t use the logo on busy or patterned backgrounds.
- • Don’t add effects (shadows, outlines, 3D, etc).
- • Don’t put the logo on similar colors or colors that create eye strain.
- • Don’t pixelate the logo. Always use a larger logo than you need and shrink it instead of stretching out a small one.
- • Don’t use outdated bubbles. Remember: the biggest circle on the RIGHT is RIGHT.
Our Colors
Water
PMS 298
RGB 65, 182, 230
HEX #41B6E6
CMYK 65, 10, 1, 0
Coconut
RGB 255, 255, 255
HEX #FFFFFF
CMYK 0, 0, 0, 0
Blueberry
PMS 7700
RGB 22, 92, 125
HEX #165C7D
CMYK 93, 62, 32, 13
Lime
PMS 2284
RGB 179, 213, 124
HEX #B3D57C
CMYK 33, 1, 67, 0
Executive Bios
Andy Dratt
Chief Commercial Officer
As Chief Commercial Officer of Imbibe overseeing its Sales, Marketing and R&D functions, Andy Dratt has spearheaded a transformative business model that resonates with its customers and leads to superior product outcomes for consumers. By fostering a collaborative and entrepreneurial culture, he has driven Imbibe’s industry leading growth and built a unique approach that supports continued scaling of the business. A respected industry expert, Dratt is a sought-after speaker at notable industry events like SupplySide West, South by Southwest, and Beverage Forum. Outside of Imbibe, Andy serves as Chairman of the Board of Bigger Table, a non-profit addressing food insecurity, and as an Operating Partner for Shore Capital Partners, a Chicago-based private equity firm for whom he sits on two boards and is Lead Independent Director for one. He has an MBA from L’Ecole Superieure de Commerce de Paris and a B.A. from the University of Illinois Urbana-Champaign.
Will Lennon
Chief Operations Officer
Will Lennon, Chief Operations Officer, brings a dynamic combination of supply chain, finance, and strategic planning to the Imbibe team. As Chief Operating Officer, he leverages his extensive experience in supply chain management to lead the company’s efforts in sourcing, logistics, production, finance, quality and all administrative functions. Under his guidance, the company has developed a state-of-the-art approach to ingredient sourcing, forged robust partnerships with suppliers and co-packers, while maintaining stringent compliance standards. Will has been a featured speaker at industry conferences such as the Clean Label Summit, Food Safety Supply Chain Forum, and SupplySide West. He holds an M.B.A. from Harvard University and a B.A. from Brandeis University. Will sits on the Board of Directors of SDC Nutrition, a Shore Capital portfolio company. He is also a member of the Board of Directors for The Ark Chicago, a non-profit social service organization, and Camp Moshava Wild Rose, a non-profit camp based in Wisconsin.
