The Senses™
Your Taste Modulation Toolkit
Purpose-Built Ingredients for Real-World Formulation Challenges
Every ingredient featured here was born from Imbibe’s hands-on R&D—designed and refined to overcome specific formulation hurdles faced by product developers like you. These are lab-tested tools we rely on daily across a wide range of formats and applications. Whether you’re working through stability issues, flavor optimization, or functionality gaps, our team can help you identify if—and how—these ingredients can solve your toughest challenges.
Not sure where to start? Let’s talk: marketing@imbibeinc.com.
Imbibe’s Taste Modulation Portfolio – The Senses™
Explore The Senses™, Imbibe’s portfolio of taste modulation tools engineered to solve complex formulation challenges.
Expand a tool or benefit to reveal how each solution enhances sweetness, masks off-notes, or balances flavor.
Benefit
Benefit
Pairs with characterizing flavors
Pairs with berries and indulgent flavors
- LQ-1 SweetSense® Sweetness Modulators
- PW-2 SweetSense® Sweetness Modulators
- PW-4 SweetSense® Sweetness Modulators
Pairs with citrus and tropical flavors
- PW-4 SweetSense® Sweetness Modulators
Pairs with creamy/vanilla and coffee flavors
- LQ-2 SweetSense® Sweetness Modulators
Pairs with fruit flavors
- MP-3 NonSense® Maskers
- PW-4 SweetSense® Sweetness Modulators
Pairs with/enhances dairy-like flavors
- ADP-2 MakeSense® Mouthfeel Enhancers
- ADL-2 MakeSense® Mouthfeel Enhancers
Enhances mouthfeel
- MP-1 NonSense® Maskers
- AS-1 NonSense® Maskers
- ADP-2 MakeSense® Mouthfeel Enhancers
- ADL-2 MakeSense® Mouthfeel Enhancers
Reduces protein off-notes
- AS-1 NonSense® Maskers
- LP-1 SweetSense® Sweetness Modulators
- MP-1 NonSense® Maskers
- MP-3 NonSense® Maskers
- P-1 NonSense® Maskers
Reduces astringency
- ADP-2 MakeSense® Mouthfeel Enhancers
- AS-1 NonSense® Maskers
- MP-1 NonSense® Maskers
- P-1 NonSense® Maskers
Reduces bitterness
- ADP-2 MakeSense® Mouthfeel Enhancers
- LP-1 NonSense® Maskers
- LQ-1 SweetSense® Sweetness Modulators
- MP-1 NonSense® Maskers
- MP-3 NonSense® Maskers
- PW-2 SweetSense® Sweetness Modulators
- BP-1 NonSense® Maskers
Reduces earthy off-notes
- P-1 NonSense® Maskers
- PBP-2 NonSense® Maskers
Reduces lingering off-notes
- PBP-2 NonSense® Maskers
Reduces metallic notes
- BP-1 NonSense® Maskers
- MP-1 NonSense® Maskers
Reduces pea and other plant-based off notes
- LP-1 NonSense® Maskers
- P-1 NonSense® Maskers
Reduces saltiness
- MP-3 NonSense® Maskers
- PW-4 SweetSense® Sweetness Modulators
Reduces savory notes
- AS-1 NonSense® Maskers
- MP-1 NonSense® Maskers
- P-1 NonSense® Maskers
- PBP-2 NonSense® Maskers
Reduces sweet linger
- LP-1 NonSense® Maskers
- LQ-1 SweetSense® Sweetness Modulators
- LQ-2 SweetSense® Sweetness Modulators
- MP-1 NonSense® Maskers
Smooths flavor / sweetness curve
- LQ-1 SweetSense® Sweetness Modulators
- LQ-2 SweetSense® Sweetness Modulators
- PW-4 SweetSense® Sweetness Modulators
Tool
Tool
SweetSense® Sweetness Modulators
LQ-1
- Smooths flavor/sweetness curve
- Reduces sweet linger
- Reduces bitterness
- Pairs with berries and indulgent flavors
LQ-2
- Smooths flavor/sweetness curve
- Reduces sweet linger
- Pairs with creamy / vanilla flavors
PW-2
- Reduces bitterness
- Pairs with berries & indulgent flavors
PW-4
- Pairs with berries and indulgent flavors
- Pairs with citrus and tropical flavors
- Pairs with fruit flavors
- Reduces saltiness
- Smooths flavor/sweetness curve
NonSense® Maskers
AS-1
- Enhances mouthfeel
- Reduces protein off-notes
- Reduces astringency
- Reduces savory notes
BP-1
- Reduces bitterness
- Reduces metallic notes
LP-1
- Reduces protein off-notes
- Reduces bitterness
- Reduces pea and other plant-based off notes
- Reduces sweet linger
MP-1
- Enhances mouthfeel
- Reduces protein off-notes
- Reduces astringency
- Reduces bitterness
- Reduces metallic notes
- Reduces savory notes
- Reduces sweet linger
MP-3
- Reduces protein off-notes
- Pairs with fruit flavors
- Reduces bitterness
- Reduces saltiness
P-1
- Reduces protein off-notes
- Reduces astringency
- Reduces earthy off-notes
- Reduces pea and other plant-based off notes
- Reduces savory notes
PBP-2
- Reduces earthy off-notes
- Reduces lingering off-notes
- Reduces savory notes
MakeSense® Mouthfeel Enhancers
ADL-2
- Pairs with/enhances dairy-like flavors
- Enhances mouthfeel
ADP-2
- Pairs with/enhances dairy-like flavors
- Enhances mouthfeel
- Reduces astringency
- Reduces bitterness
Optimize Taste with Imbibe’s Proven Order of Addition Strategy
Formulating great taste isn’t just about what you use—it’s about when and how you use it. Imbibe’s lineup of taste modulation tools is engineered to help product developers tackle the most common sensory challenges across categories. To get the most out of each ingredient, follow this recommended order of addition:
- Start with your base formulation.
- Mask off-notes with NonSense® – our go-to solution for managing bitterness, astringency, and other off-flavors.
- Enhance mouthfeel with MakeSense® to create a more balanced and full-bodied profile.
- Add your sweetener, then fine-tune sweetness perception with SweetSense® for an optimized sugar-like experience.
- Introduce supporting flavors to amplify sweetness and round out the flavor.
- Complete your formulation with a final layer of MakeSense® for smooth flavor integration and balance.
After each step, reassess your formulation. Look for opportunities to reduce or eliminate components without compromising functionality—helping you save on materials and cost.
Need regulatory guidance outside the U.S. or Canada? Reach out to us at marketing@imbibeinc.com for ingredient declaration recommendations tailored to your region.