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Thought-Leading Product Innovation and Ingredient Innovation
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Imbibe Updates
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Imbibe Updates
In the Media
Technical & Industry Guidance
Trends
All
Flavor Drop: Nectarine & Yuzu Lime
In this month’s Flavor Drop, we explore true-to-fruit flavors with Citrus undertones (Nectarine) and overtones (Yuzu Lime).
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#TrendSpotting: Shifting Demand for Functional Beverages
How have functional beverage trends evolved from 2023 to 2024? Discover the shifts in consumer preferences and product innovation.
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Flavor Wheel – Pineapple
Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
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Flavor Drop: Dragon fruit & Pear
Over the years, dragon fruit has gained popularity in Western countries. However, it is often still seen as an exotic fruit and a trendy ingredient for Instagram-worthy dishes.
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Ingredient suppliers enhance portfolios
To meet the increasing demand for organic products among health-conscious consumers, Imbibe’s taste modulation portfolio now includes certified Organic Senses, an organic version of The Senses.
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Performance beverages expand beyond fitness
One of the most sought-after functional attributes in beverages is rehydration, with 78% of Gen Zers, 81% of millennials and 74% of Gen Xers citing hydration as one of the most important functional benefits for which they look
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