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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Flavor Drop: Fruit Punch & Watermelon

Watermelon flavor has many characteristics including candied, ripe, green, or juicy, and Imbibe can help select or design the one best suited for your product.
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A Food & Beverage Manufacturer’s Guide to Labeling a Product as “Healthy”

New "Healthy" Foods: Foods like avocados, nuts, seeds, and olive oil now qualify due to their nutritional benefits.
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guarana

Guarana: A Natural Energy Boost for Your Next Formulation

Consumers consistently prioritize energy among the top two desired benefits in food and beverages, creating significant growth potential for guarana and other energy-boosting ingredients.
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Imbibe 2024 Wrapped – A Taste of Success 

Imbibe's 2024 was a year of flavor innovation, featuring extensive R&D, a successful SupplySide West debut, 10+ ingredient launches, and support for customer product launches across diverse categories.
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Pea Protein Taste & Texture Woes? Imbibe’s NonSense Maskers Offer Relief!

To overcome pea protein challenges, Imbibe has launched a Pea Protein masker in powder and liquid form (NonSense P-1 & NonSense LP-1, respectively).
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Imbibe Develops Pea Protein Masker

Imbibe has developed the NonSense Pea Protein Masker, an ingredient that may be used to mask the off-flavor notes associated with pea protein.
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