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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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#TrendSpotting: Mixology to the Masses

More and more people are choosing to drink less or not at all, especially among younger generations. Over 40% of American adults plan to reduce their alcohol consumption this year. This presents a unique opportunity for brands to expand their...

Certified Organic Senses®: Imbibe’s Taste Modulation and Sugar Reduction Toolbox Now Available Certified Organic

Established in 1963, Imbibe has been in high-growth mode for the past decade, expanding our technical capabilities, pilot plant equipment, and portfolio. Known for expertise in flavor and taste modulation, Imbibe scientists developed a robust portfolio initially to support internal...

How is caffeine added to energy drinks? Imbibe Scientist Explains!

Caffeine is a chemical that occurs naturally in drinks like tea and coffee. It can make you feel wide awake and energetic, so it’s also often added to other things like sodas and energy drinks. But how do energy drink...

Flavor Drop: Chocolate Malt & Blueberry Cobbler

The Trend: Nostalgia The Flavor: Chocolate Malt For consumers, whether it’s Boomers reminiscing about malt shops, Gen X recalling bags of popcorn mixed with Whoppers at the movie theater, or Gen Z reflecting on Easter egg hunts for hidden treats...

Flavor Drop: Cookie Butter (Spiced Cookie) & Affogato

The Trend: Indulgent The Flavor: Cookie Butter (Spiced Cookie) Rich and decadent dessert-inspired flavors offer a little luxury and a delightful escape from the problems of the day. We’ve seen indulgent Cookie Butter in creamers, granola, chocolate bars, ice cream,...

Flavor Wheel – Dragon Fruit

Introducing the Dragon Fruit Flavor Wheel! Our sensory specialists have identified 10 tastes that constitute Dragon Fruit flavor. Download below! For full Dragon Fruit immersion: Download the Dragon Fruit Flavor Wheel to understand the tastes that constitute Dragon Fruit and...

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