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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Develop Functional Beverages like Huel’s Daily Greens with Imbibe

Imbibe can help you develop functional beverages like Huel's Daily Greens ready-to-drink. Consumers want drinks with targeted outcomes, driving the functional market trend (as seen in Food Navigator USA).

Trusted Protein Insights for Product Innovators

Discover new beverage types, including high-protein, clean-label, and clear options, and learn about the technology challenges related to mouthfeel and stability in protein drinks.

Flavor Drop: Apple Pie & Maple Cream

Nostalgic fall flavors like apple pie and maple cream are fueling innovation. Both are moving beyond indulgent applications into new formats, as brands meet demand for natural, seasonal sweetness.

Is Pumpkin Spice Still as Popular in 2025?

Pumpkin spice still defines fall 2025, led by Starbucks’ PSL. Yet pecan is rising, as brands expand pumpkin spice into cookies, shakes, and more seasonal favorites.

Tools to Better Communicate Tropical Flavors

Imbibe’s new Coconut, Passionfruit, Kiwi, and Banana Flavor Wheels help product developers align for faster innovation.

Sports Nutrition Trends Driving Beverage Innovation

Sports nutrition has always been at the leading edge of formulation science, and its breakthrough ingredient systems are now setting the pace across functional beverages, clean-label innovation, and reduced-sugar formulations.