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Category: In the Media

Insights

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.

Nostalgia, Hydration Shape 2026 Beverages

Across the globe, nostalgia-driven flavors, upgraded hydration solutions, and functional nutrition claims are converging to redefine how people connect with what they drink and eat.

Ingredient companies advancing 2026 flavor strategies

Dairy products with added functional benefits for gut health, glowing skin or mental wellness are expanding in scope.

Four Trends Reshaping the 2026 Beverage Landscape

The 2026 beverage market demands personalization, indulgence, and functionality. Four key trends are redefining the industry: guilt-free indulgence, the social experience, ultra-personalized drinks (AI/robotics), and a thoughtful, health-focused approach to energy.

Energy Drink Trends to Watch in 2026

Two beverage companies are successfully riding the energy drink wave, leaning into the consumer shift toward health-focused, low-sugar, and functionally balanced beverages. This includes meaningful traction in the caffeine-free and reduced-caffeine energy space.

Latin-inspired beverages

The boom in Latin-inspired beverage flavors is undeniable. We talked to industry experts who reveal the specific cultural and taste elements driving the popularity of flavors like tamarind, hibiscus (jamaica), and chili-lime.

Matcha Might: Could the trendy tea challenge coffee?

The trendy tea takes on coffee! Ingredient experts confirm that matcha is a "standout ingredient" and top contender in the growing market for functional, health-focused beverages.

Is Apple the new Pumpkin Spice?

Apple is challenging pumpkin spice's dominance as the leading fall flavor. Flavors like apple cider and apple cinnamon are gaining ground, offering a nostalgic and warm-spiced alternative to the saturated pumpkin spice market.

Imbibe Launches New Technology to Support Sugar Reduction

Featured in Beverage Daily, Imbibe expands its SweetSense portfolio, including the new PW-4, to improve taste and eliminate off-notes from high-intensity sweeteners.