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Category: In the Media

Insights

From the Bench to the Brief: Imbibe’s Lauren Senne on the Science Behind Great-Tasting Beverages

The conversation goes deep on the technical realities most founders don't encounter until they're already mid-formulation, like how taste modulation works at the receptor level and why sugar reduction changes more than sweetness.

Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

Beverage Industry spoke with Imbibe's technical marketing associate for a roundup on where mushroom-forward beverages are headed next.

Imbibe’s Flavor Trends Research Featured in Food Business News

Food Business News highlighted the trend data behind territories like swicy and newstalgia, and explored how hybrid flavor pairings are helping brands introduce unfamiliar flavors in more approachable ways.

Decoding Flavor: Imbibe’s Lauren Senne on Taste Modulation, Bitter Blockers, and What It Really Takes to Formulate Great Beverages

Taste modulation is its own discipline. Maskers and bitter blockers aren't the same thing — bitter blockers work at the receptor level, physically blocking the signal, while maskers shift the overall flavor system.

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.

Nostalgia, Hydration Shape 2026 Beverages

Across the globe, nostalgia-driven flavors, upgraded hydration solutions, and functional nutrition claims are converging to redefine how people connect with what they drink and eat.

Ingredient companies advancing 2026 flavor strategies

Dairy products with added functional benefits for gut health, glowing skin or mental wellness are expanding in scope.

Four Trends Reshaping the 2026 Beverage Landscape

The 2026 beverage market demands personalization, indulgence, and functionality. Four key trends are redefining the industry: guilt-free indulgence, the social experience, ultra-personalized drinks (AI/robotics), and a thoughtful, health-focused approach to energy.

Energy Drink Trends to Watch in 2026

Two beverage companies are successfully riding the energy drink wave, leaning into the consumer shift toward health-focused, low-sugar, and functionally balanced beverages. This includes meaningful traction in the caffeine-free and reduced-caffeine energy space.