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Category: In the Media

Insights

Using Sensory Science to Create the Drinks You Love

Ever wondered about the science behind your favorite beverages? Discover how Insights and Innovation Manager Nikki Wollak, a Food Scientist, utilizes sensory science to craft the drinks you love.

Imbibe Tackles the Growing Functional Beverage Industry

Taste challenges in functional energy drinks? Imbibe unveils its next-generation masking technology, addressing the needs of the booming market for caffeine-rich and functional beverages.

Discover What A Galaxy Tastes Like.

Ever pondered the taste of the cosmos? Discover the fascinating world of flavor chemists and how they bring imaginative, even imaginary, tastes to life.

Beverage Trends 2025: Bold Flavors, Nostalgic Twists, and Health-Driven Innovations

Discover the transformative beverage trends of 2025. From maximalist flavors to nostalgic classics with modern twists, the industry is evolving to meet changing consumer demands.

Imbibe Develops Pea Protein Masker

Imbibe has developed the NonSense Pea Protein Masker, an ingredient that may be used to mask the off-flavor notes associated with pea protein.

Nonalcoholic Adult Beverage Boom

Industry experts highlight the growing demand for non-alcoholic beverages, driven by health-conscious consumers. Innovation and understanding evolving market trends are crucial to meet these complex demands.

Imbibe Talks Delicious, Next-Gen Journeys in the Formulation of Plant-Derived Foods

Plant-based foods require advanced formulation to balance taste, nutrition, and clean ingredients. Blending analogues with real vegetables and layering flavors can enhance appeal and scalability.

Imbibe CCO on Personalized Nutrition and the Focus on the Other 0.1%

Wearable devices may advance personalized nutrition, said Andy Dratt, chief commercial officer and executive vice president for Imbibe, a beverage innovation company.

Beverage Innovations Defining 2025 from Liver Health to Lemonade

From liver health-focused products to sugar-inspired flavors without the added sugar, the industry is responding to the growing demand for healthier options that don't compromise on taste.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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