Bitter Masker developed by Imbibe for Functional Beverages

Posted: April 16, 2025
In: In the Media

Imbibe has developed NonSense BP-1, a bitter masker for highly caffeinated functional beverages.

“The high volume of projects in our lab centered on hydration, energy, protein, and coffee reflects the current consumer trend energy and other functional benefits are driving market interest and innovation,” said Jason Dompeling, senior manager, product development at Imbibe.

Request a sample of NonSense® BP-1 or leverage our development capabilities to gain access to our expert taste modulation team by emailing marketing@imbibeinc.com.

Check out the article on Food Business News.

beverage, functional beverages, imbibe

Keep Reading:

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.

How Tariffs Are Reshaping Your Food & Beverage Production in 2025

Discover how the ongoing implementation of tariffs continues to reshape the landscape of food and beverage production in 2025. Understand the key areas being affected.