Bitter Masker developed by Imbibe for Functional Beverages

Posted: April 16, 2025
In: In the Media

Imbibe has developed NonSense BP-1, a bitter masker for highly caffeinated functional beverages.

“The high volume of projects in our lab centered on hydration, energy, protein, and coffee reflects the current consumer trend energy and other functional benefits are driving market interest and innovation,” said Jason Dompeling, senior manager, product development at Imbibe.

Request a sample of NonSense® BP-1 or leverage our development capabilities to gain access to our expert taste modulation team by emailing marketing@imbibeinc.com.

Check out the article on Food Business News.

beverage, functional beverages, imbibe

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