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Tag: functional beverages

Insights

Bitter Masker developed by Imbibe for Functional Beverages

Discover NonSense BP-1 from Imbibe, a new bitter masker for highly caffeinated functional drinks that simplifies formulations by potentially replacing multiple ingredients.

Navigating the Non-Alcoholic Spirits Landscape: A Guide for Product Developers

If you're looking for guidance on formulating in the non-alcoholic space, Imbibe's product development team is on standby. With or without the burn, these products are fire.

Imbibe Talks Delicious, Next-Gen Journeys in the Formulation of Plant-Derived Foods

Plant-based foods require advanced formulation to balance taste, nutrition, and clean ingredients. Blending analogues with real vegetables and layering flavors can enhance appeal and scalability.

Beverage Innovations Defining 2025 from Liver Health to Lemonade

From liver health-focused products to sugar-inspired flavors without the added sugar, the industry is responding to the growing demand for healthier options that don't compromise on taste.

Ingredient suppliers enhance portfolios

To meet the increasing demand for organic products among health-conscious consumers, Imbibe’s taste modulation portfolio now includes certified Organic Senses, an organic version of The Senses.

Performance beverages expand beyond fitness

One of the most sought-after functional attributes in beverages is rehydration, with 78% of Gen Zers, 81% of millennials and 74% of Gen Xers citing hydration as one of the most important functional benefits for which they look

‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages

As commerically viable sources of novel ingredients become available, we will see more unique global flavor profiles, according to Lauren Senne, manager of taste modulation and flavorist at Imbibe.

Organic Senses®: Sugar Reduction & Flavor Optimization

To meet the increasing demand for organic products among health-conscious consumers, our taste modulation portfolio now includes certified Organic Senses®, an organic version of The Senses®. This addition effectively addresses taste challenges associated with functional and better-for-you products.

How is caffeine added to energy drinks? Imbibe Scientist Explains!

Have you ever wondered how caffeine is added to energy drinks? Podcasters from the Moment of Um reached out to Imbibe and found the resource they needed to teach their audience more about this energizing substance!

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