Organic Senses®: Sugar Reduction & Flavor Optimization

Established in 1963, Imbibe has been in high-growth mode for the past decade, expanding our technical capabilities, pilot plant equipment, and portfolio. Known for expertise in flavor and taste modulation, Imbibe scientists developed a robust portfolio initially to support internal product development projects. As of 2017, this portfolio is available to external teams, cementing Imbibe’s position as an ingredient leader for food and beverage products. Our focus on taste modulation and sugar reduction with the 2017 launch of The Senses® (including SweetSense® and MakeSense® sweetness and mouthfeel modulators and NonSense® maskers) has helped improve the overall taste, mouthfeel, and sweetness profile of products across food and beverage categories, including carbonated soft drinks, dairy, alt-dairy, animal and plant-based protein, hydration products, baking mixes, and beyond.

To meet the increasing demand for organic products among health-conscious consumers, our taste modulation portfolio now includes certified Organic Senses®, an organic version of The Senses®. This addition supports brands that require organic claims to appeal to their target audience, while effectively addressing taste challenges associated with functional and better-for-you products.

Imbibe has proven successful in serving the needs of the market and supporting a rigorous certification process. Whether supporting with flavor documentation or guidance around finished product claims, labeling, and certifications, our regulatory team provides the expertise needed to create compliant products. Our adaptability to customer needs, continuous experimentation, and approach to innovation has allowed us to advance in the market, making us best positioned to serve the evolving needs of brands and their customers.

We have the technical capabilities to support innovation pipelines with easy-to-use taste modulation tools, expert guidance, and talented subject matter experts available for consultation as needed. To sample The Senses®, certified Organic Senses®, natural, certified organic, or custom flavors, and create great-tasting well-balanced products that grow market share, click the link below or email us at marketing@imbibeinc.com.

better-for-you products, beverage formulation, beverage innovation, chicago, flavor, flavor innovation, flavor supplier, formulation challenges, functional beverages, functional ingredients, ingredient supplier, masker, mouthfeel, natural sweeteners, organic, Product Development, sugar reduction, sweetness, taste modulation

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