Established in 1963, Imbibe has been in high-growth mode for the past decade, expanding our technical capabilities, pilot plant equipment, and portfolio. Known for expertise in flavor and taste modulation, Imbibe scientists developed a robust portfolio initially to support internal product development projects. As of 2017, this portfolio is available to external teams, cementing Imbibe’s position as an ingredient leader for food and beverage products. Our focus on taste modulation and sugar reduction with the 2017 launch of The Senses® (including SweetSense® and MakeSense® sweetness and mouthfeel modulators and NonSense® maskers) has helped improve the overall taste, mouthfeel, and sweetness profile of products across food and beverage categories, including carbonated soft drinks, dairy, alt-dairy, animal and plant-based protein, hydration products, baking mixes, and beyond.

To meet the increasing demand for organic products among health-conscious consumers, our taste modulation portfolio now includes certified Organic Senses®, an organic version of The Senses®. This addition supports brands that require organic claims to appeal to their target audience, while effectively addressing taste challenges associated with functional and better-for-you products.