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Tag: formulation challenges

Insights

Certified Organic Senses®: Imbibe’s Taste Modulation and Sugar Reduction Toolbox Now Available Certified Organic

To meet the increasing demand for organic products among health-conscious consumers, our taste modulation portfolio now includes certified Organic Senses®, an organic version of The Senses®. This addition effectively addresses taste challenges associated with functional and better-for-you products.

How is caffeine added to energy drinks? Imbibe Scientist Explains!

Have you ever wondered how caffeine is added to energy drinks? Podcasters from the Moment of Um reached out to Imbibe and found the resource they needed to teach their audience more about this energizing substance!

Imbibe’s Nicole Wollak Talks Hobbies and How Work and Play Overlap

Nicole Wollak, Senior Manager, Insights and Innovation, Imbibe is a serial dabbler of hobbies. She's taken music lessons on three different instruments and balances hobbies, plus two children in addition to an impressive career.

Imbibe Launches Epicurated, a Flavor Trend and Insight Presentation Series

Flavor house Imbibe launched "Epicurated," quarterly presentations on trending flavors. Targeting specific groups, like Gen Alpha, and highlighting 10 key flavors each ("Squeeze the Day" for juice trends), they help brands innovate with consumer-loved flavors and build loyalty.

Imbibe is a Formulation Partner for Energy Drinks at all Caffeine Levels as Connecticut Seeks to Ban Energy Drink Sales to Consumers 15 and Younger

Connecticut lawmakers are proposing a ban on energy drinks for people under 16. The bill would restrict sales, not consumption, meaning parents could still buy them for their kids.

Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations.

Imbibe Shares Added Functional Ingredient Trends in Hydration Products

Sports drinks are losing their sugar! Hydration drinks are growing, but with less sugar and more natural ingredients. Consumers are looking for low-cal options with health benefits like gut health and muscle recovery.

Focusing on Food Science for Cannabis Beverage Development – Insights from Imbibe CCO, Andy Dratt

Cannabis drinks are getting popular, but the base liquid matters! Don't focus only on marijuana ingredients, says an expert. Make sure the drink itself tastes good and is safe for people.

Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products

Coffee jitters got you down? Both energy drinks and relaxation drinks are on the rise! The energy drink market is expected to hit $25 billion by 2030, while relaxation drinks are projected to reach $1.3 billion by 2030.

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