Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe Launches Epicurated, a Flavor Trend and Insight Presentation Series

girl and boy enjoy a beverage flavor as they drink from straws in a shared bottle smiling

Imbibe, an industry-leading ingredient supplier and product development company in the food, beverage, and dietary supplements industry, announced the launch of its flavor trend and insight presentation series: Epicurated (a combination of Epicurean + Curated to reinforce thoughtful selections and flavor recommendations coming from the Imbibe team). The series was developed to help brands identify the best flavors for their applications.

Epicurated provides unique and compelling perspectives and consists of four topics released quarterly throughout 2024 including Gen Alpha, Food Service, Sports Nutrition, and Alcohol-inspired. Spotlighting ten flavors per release, these presentations provide insight into consumer behaviors and flavor trends, named thematically.

One example, Squeeze the Day, identifies juice as one of the flavor categories commonly sought out by Gen Alpha, highlighting an opportunity for juice-inspired flavors in other market segments hoping to attract these consumers. These presentations also include finished products for the audience to experience the flavors first-hand, while supporting more confidence in decision-making and helping brands tailor innovation and build loyalty.

To read the full article, visit Prepared Foods.

Keep Reading:

Next wave of RTD coffee: Less sugar, more function

“At Imbibe, we often talk about little luxuries and indulgence… and how these concepts shift based on context and individual preferences. “When it comes to ready-to-drink (RTD) coffee, one person’s idea of indulgence might be the rich taste of whole...
READ MORE

Flavor Matching: A Tool for Smarter Innovation

We replicate both the sensory profile and functional performance of an existing flavor so it delivers an equivalent experience in your finished product.
READ MORE

Imbibe Expands Taste Modulation Platform

Imbibe expands its SweetSense® line, delivering advanced taste modulation solutions to help brands overcome off-notes, enhance sweetness, and achieve clean label goals.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.