How Imbibe Balances Nutrition and Appeal in Children’s Food & Beverage

Formulating to please both young palates and parents’ values is no easy feat, but creative food and beverage brands are making headway. General initiatives for committing to healthier lifestyles [...]

10 Tips for Developing Protein Drinks

  TEN CRITICAL RECOMMENDATIONS FOR DEVELOPING A STABLE AND HIGH-PERFORMING PROTEIN BEVERAGE: Be sure to understand and clarify the processing capabilities (e.g., thermal processing, [...]

How Sweet is Our Future @ South by Southwest: Audio Edition

What can developers and brands do to adapt to society’s changing perception and behavior around sugar consumption? Chief Commercial Officer, Andy Dratt, gave a presentation at South by [...]

Campbell Soup Company CMO: ‘We continue to see growth trend with V8’

Sweet potatoes for hydration According to the company, the new product’s star ingredient, sweet potato juice from concentrate, contains naturally occurring electrolytes and glucose (serving [...]

Immune health beverages growing in demand

Ingredients that support immune health naturally, like citrus fruits, matcha, turmeric and probiotics are on the rise, says Holly McHugh, marketing associate at Niles, Ill.-based Imbibe. [...]

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