Industry experts share insights into the growth of nonalcoholic beverages, emphasizing the importance of health, consumer understanding and innovation to meet complex and evolving market demands.
At a Glance
- Nonalcoholic drinks are designed to cater to health-conscious consumers without sacrificing taste or social experience.
- Rebecca Styn highlights how innovation during the pandemic helped Blind Tiger adapt to market constraints.
- Paul Weaver sees cannabis-infused iced teas as an opportunity to bring new dimensions to the beverage sector.
The current wave of zero-proof adult drinks continues to capture the imaginations — and taste buds — of health-conscious consumers. In the SupplySide Education Series webinar, “Zero Proof, Full Flavor: Navigating the future of nonalcoholic beverages,” three industry experts shared invaluable insights into the shift toward potables that provide innovative health benefits without sacrificing the flavor or experience of having a “stiff” drink.
Read the full article on SupplySide Food & Beverage Journal.
