Consumers embrace coffee drinks as platforms for functional nutrition

Like a piping-hot press-pot full of freshly brewed French roast, activity in the RTD coffee space is, in a word, robust. Refrigerated options alone posted growth of nearly 20% for the 52 weeks [...]

#Trendspotting: Energy Edition

The ABCs of CSDs

While industry professionals have likely internalized the over decade long contraction of CSD sales by volume (and general maligning of the category), it’s important to remember that the value of [...]

Nootropics: The not so new beverage buzzword of 2019

According to the Alzheimer’s Association, someone develops Alzheimer’s disease every 65 seconds, reinforcing that cognitive health – from mood to memory is of paramount concern to consumers [...]

The Kombucha Boom

Many of us spend our careers trying to predict trends and consumer behavior. With time, experience, and access to historical sales data, many of us are able to hone our skills which help inform [...]