Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe Develops Pea Protein Masker

 

NILES, ILL. — Imbibe has developed the NonSense Pea Protein Masker, an ingredient that may be used to mask the off-flavor notes associated with pea protein.

The ingredient, available in powder and liquid forms, may help manufacturers eliminate beany off-notes, bitterness and other textures.

Imbibe said the ingredient will not alter the protein content or nutritional profile of a formulation featuring pea protein. 

As featured on Food Business News.

Keep Reading:

How Are Shoppers Using AI to Choose Functional Beverages?

More shoppers now ask AI about their health before they reach the shelf. Here’s what that means for functional beverage brands, and how to earn trial when AI weighs in first.
READ MORE

Imbibe-Developed Beauty Hydration Slushie Featured in Food Ingredients First’s SupplySide Global 2026 Recap

Frozen formats add another layer of complexity to functional products, because cold serving temperatures can mute flavor and sweetness perception. A concept that tastes balanced at room temperature may fall flat once frozen.
READ MORE

Clear Protein Is Booming. Is Your Portfolio Keeping Up?

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.