Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe Develops Pea Protein Masker

 

NILES, ILL. — Imbibe has developed the NonSense Pea Protein Masker, an ingredient that may be used to mask the off-flavor notes associated with pea protein.

The ingredient, available in powder and liquid forms, may help manufacturers eliminate beany off-notes, bitterness and other textures.

Imbibe said the ingredient will not alter the protein content or nutritional profile of a formulation featuring pea protein. 

As featured on Food Business News.

Keep Reading:

Flavor Drop: Peppermint & Pomegranate

Discover the compelling directions for modern beverage innovation. Peppermint and Pomegranate are powerful, versatile building blocks winning with consumers, offering clean cooling effects, vibrant color, and essential tartness for next-generation drinks.
READ MORE

Ingredient companies advancing 2026 flavor strategies

Dairy products with added functional benefits for gut health, glowing skin or mental wellness are expanding in scope.
READ MORE

Four Trends Reshaping the 2026 Beverage Landscape

The 2026 beverage market demands personalization, indulgence, and functionality. Four key trends are redefining the industry: guilt-free indulgence, the social experience, ultra-personalized drinks (AI/robotics), and a thoughtful, health-focused approach to energy.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.