Flavor Drop: Mango & Limeade

The Trend: Tropical The Flavor: Mango Ah…If only we could bottle those island vacation sensations of warm breezes, soft water, and relaxation. Imagine sipping on a sweet and refreshing tropical [...]

#Trendspotting: Alcoholish

Flavor Drop: Pumpkin Pie Spice & Cream

The Trend: Nostalgia The Flavor: Pumpkin Pie Spice Brisk air and cozy fall moments are on their way! You know that nostalgic sensation that takes you back through all the autumnal days of your [...]

Flavor Drop: Lemongrass & Tangerine

The Trend: Global-Inspired  The Flavor: Lemongrass Lemongrass adds a modern and global twist to products across many categories. In a 2021 survey, 36% of Americans said they are open to trying [...]

Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products

“Have you had your rocket fuel today?” The intake of caffeine—mostly through coffee—is a regular occurrence in most Americans’ lives. But with it comes a host of unpleasant side effects: [...]