The Trend: Nostalgia The Flavor: Pink Lemonade Consumers may flashback to carefree summer days and picnics in the park when they see Pink Lemonade products. Tropicana Pink Lemonade, Pink Lemonade [...]

Today’s new drinks need to do more to connect with consumers on multiple levels. Don’t look now but things are getting personal(ized) in the beverage market. A look at new product trends makes it [...]

The Trend: Nostalgia The Flavor: White Grape White Grape is a classic flavor around for decades. Some consumers may recall Diet Rite White Grape Soda from the 90s and early 2000s. Today, White [...]

Connecticut lawmakers once again seek to ban the sale of energy drinks to consumers younger than 16 years, as regulators and researchers raise concerns about the negative health impact of [...]

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations. Learn what functionals were [...]