Today’s consumers are more educated than ever before. They want to know what ingredients are used in their products and where those ingredients are coming from. They want products that not only [...]

People love the taste of sugar, but as consumers turn their attention to health, they are cutting back and seeking out natural solutions. In functional beverages, sugar plays a larger role than [...]

Attending Flavorcon 2018? You won’t want to miss Imbibe’s Marketing Manager Ilana Orlofsky present on trends within the functional beverage market at Perfumer & Flavorist Flavorcon in [...]

Ingredients that support immune health naturally, like citrus fruits, matcha, turmeric and probiotics are on the rise, says Holly McHugh, marketing associate at Niles, Ill.-based Imbibe. [...]

The bustling lifestyles of modern consumers have prompted great demand for products that boost energy. In fact, the International Food Information Council (IFIC) Foundation’s 2018 Food and Health [...]