Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe CCO on Personalized Nutrition and the Focus on the Other 0.1%

Back To Insights

Andy Dratt, chief commercial officer and executive vice president for Imbibe, talks about how wearable devices may advance personalized nutrition.

All humans have DNA that are about 99.9% identical, said Kantha Shelke, PhD, founder of Corvus Blue, a food science and consumer packaged goods development firm. Yet vast differences are found among humans in the other 0.1% of their DNA, enough to create a need for personalized nutrition.

Even with identical twins, blood sugar may shoot up after one eats an apple, Shelke said, and blood sugar may stay lower after the other twin eats an apple.

Read the full article on Food Business News.

Keep Reading:

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.
READ MORE

Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
READ MORE

Why Natural Color Reformulation Requires More Than a Color Swap

Switching to natural colors affects more than appearance. Learn how natural pigments interact with flavor, pH, and formulation—and why many R&D teams rely on formulation partners during reformulation.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.