Imbibe CCO on Personalized Nutrition and the Focus on the Other 0.1%

Andy Dratt, chief commercial officer and executive vice president for Imbibe, talks about how wearable devices may advance personalized nutrition.

All humans have DNA that are about 99.9% identical, said Kantha Shelke, PhD, founder of Corvus Blue, a food science and consumer packaged goods development firm. Yet vast differences are found among humans in the other 0.1% of their DNA, enough to create a need for personalized nutrition.

Even with identical twins, blood sugar may shoot up after one eats an apple, Shelke said, and blood sugar may stay lower after the other twin eats an apple.

Read the full article on Food Business News.

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Imbibe CCO on Personalized Nutrition and the Focus on the Other 0.1%

Andy Dratt, chief commercial officer and executive vice president for Imbibe, talks about how wearable devices may advance personalized nutrition.

All humans have DNA that are about 99.9% identical, said Kantha Shelke, PhD, founder of Corvus Blue, a food science and consumer packaged goods development firm. Yet vast differences are found among humans in the other 0.1% of their DNA, enough to create a need for personalized nutrition.

Masking Isn’t the Solution—It’s One Part of It

Why Natural Color Reformulation Requires More Than a Color Swap

Indulgent Flavors Are Evolving—And Consumers Are All In