Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]

Imbibe Predicts More Products Will Be Good for You and Good for the Planet

It’s fair to say that consumers have altered routines, traditions, and social lives during two years of pandemic living. Just consider that many have had to become their own bartenders and [...]

Imbibe Cites Healthier Lifestyles for Kombucha Growth

Given their popularity and history, it can be hard to think of a time when tea and coffee were not among the top beverage choices for American consumers. Once international novelties, these [...]

Focusing on gut health may help with overall wellness and increased libido

Functional beverages containing probiotics trend upwards The global pandemic has fostered greater interest in health and wellness, and experts laud social media as playing a big role in educating [...]