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Tag: Beverage Industry
Insights
Beverage Innovations Defining 2025 from Liver Health to Lemonade
From liver health-focused products to sugar-inspired flavors without the added sugar, the industry is responding to the growing demand for healthier options that don't compromise on taste.
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Ingredient suppliers enhance portfolios
To meet the increasing demand for organic products among health-conscious consumers, Imbibe’s taste modulation portfolio now includes certified Organic Senses, an organic version of The Senses.
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Performance beverages expand beyond fitness
One of the most sought-after functional attributes in beverages is rehydration, with 78% of Gen Zers, 81% of millennials and 74% of Gen Xers citing hydration as one of the most important functional benefits for which they look
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Imbibe Invites You to Taste Success at SupplySide West 2024
Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.
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Flavor Wheel – Dragon Fruit
Our sensory specialists have identified 10 tastes that constitute Dragon Fruit flavor. Keep reading to find out what they are and to leverage a resource so you know your team is talking about the same tastes.
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Flavor Wheel – Guava
Guava is trending this summer, featured in drinks like Hiyo's social tonic, Smirnoff's vodka, and McDonald's Guava Pie. Our flavor experts can help you create perfect Guava pairings with pink lemonade, rose, or milk chocolate.
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Flavor Wheel – Lime
Lime's zesty kick is a hit! It's popping up in everything from popcorn (RIND + Lesser Evil) to hard seltzer (Topo Chico). New combos like watermelon-lime (BUBBL'R) are trending too.
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Future Proof Your Business By Formulating for Females
Imbibe's infographic, "Femme Focus on Function," dives into what women want in food, drinks, and supplements. Download now and partner with Imbibe to implement these strategies!
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The Generation Alpha Advantage
Our survey shows children influence adult purchases. Want to win them over? We analyze Gen Alpha (born 2010-2024), their favorite flavors, and how to use them to boost your brand.
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