As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]

In the music industry, collaborations with other musical groups is a celebrated pastime. Whether its Aerosmith and Run-D.M.C.’s “Walk This Way,” Queen and David Bowie’s “Under Pressure,” or Boyz [...]

Despite the plateau of products with immunity ingredients, products that support this particular need start are still fruitful. Consumers are looking for blends of ingredients that will help [...]

It’s fair to say that consumers have altered routines, traditions, and social lives during two years of pandemic living. Just consider that many have had to become their own bartenders and [...]

Given their popularity and history, it can be hard to think of a time when tea and coffee were not among the top beverage choices for American consumers. Once international novelties, these [...]

Functional beverages containing probiotics trend upwards The global pandemic has fostered greater interest in health and wellness, and experts laud social media as playing a big role in educating [...]