New innovations include unique flavors and functional ingredients that offer consumers an expansive range of liquid options The flavored water category experienced a huge growth spurt in the last [...]

Consumers’ growing interest in healthier lifestyles is driving trends in fortified, functional, and other better-for-you foods and beverages, such as those with less sugar. But the benefits boost [...]

Angela Skubal, a Senior Scientist at Imbibe, has been able to support the development of many functional food and beverage products during her time in the industry. Recently, she took part in the [...]

The energy products shelf is increasingly characterized by shared values, personal health, and sustainability. Energy drinks, as a category, are hot and cool. Hot because the category is ripe for [...]

Formulating to please both young palates and parents’ values is no easy feat, but creative food and beverage brands are making headway. General initiatives for committing to healthier lifestyles [...]

As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]