Formulating with Immunity Ingredients – Not Immune to Roadblocks 

Angela Skubal, a Senior Scientist at Imbibe, has been able to support the development of many functional food and beverage products during her time in the industry. Recently, she took part in the [...]

Imbibe Shares Insight into Differentiation in the Energy Drink Space

The energy products shelf is increasingly characterized by shared values, personal health, and sustainability. Energy drinks, as a category, are hot and cool. Hot because the category is ripe for [...]

How Imbibe Balances Nutrition and Appeal in Children’s Food & Beverage

Formulating to please both young palates and parents’ values is no easy feat, but creative food and beverage brands are making headway. General initiatives for committing to healthier lifestyles [...]

Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]

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