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Tag: beverage innovation

Insights

Imbibe Discusses New Beverages that Target Essential, Environmental, Experiential Benefits for Consumers

Inflation's effect has shoppers focused on saving. They're cutting back on restaurants and groceries, but price isn't the only factor. Balancing affordability with flavors and health benefits.

Regulatory Tone Intensifies for Sugar – Thoughts from Imbibe CCO, Andy Dratt

Governments are cracking down on sugar! New regulations and labeling changes aim to reduce sugar consumption and processed food intake. Experts say confusing labels might not be the answer.

Food Companies Under Pressure to Reduce Sweetener Use – Thoughts from Imbibe CCO, Andy Dratt

Sugar backlash! Consumers and governments want less sugar in food. Soda sales (high-sugar culprit) are down, but obesity and diabetes rates remain high. Removing sugar is tricky - it affects taste, texture, and other flavors.

Imbibe’s Take on Kombucha’s Claim to Fame

Remember "Kombucha Girl"? That viral video wasn't just funny, it reflected a growing trend: fermented drinks for gut health. Consumers are all about gut health, and kombucha's probiotics are seen as a solution.

Imbibe is Supporting Innovation Pipelines Beyond 2023 through Sustainability, Sustenance, and Sex

Imbibe predicts a focus on sustainable packaging and eco-friendly ingredients. Expect more products supporting breastfeeding post-formula shortages and a booming sexual wellness market, driven by pandemic-era openness about sexual health.

How Immune Health Benefits Help Probiotic Beverages Appeal to Diverse Consumer Groups with Imbibe

Probiotic drinks are surging in popularity as people focus more on self-care and immunity. Experts say COVID-19 heightened awareness of gut health, which is linked to immunity. Consumers are drinking probiotics to restore gut balance and boost their immune system.

Imbibe CCO, Andy Dratt, Explores Sustainability Initiatives and Better-For-You Formulation Challenges

Beverage trends are all about functionality (vitamins and benefits!), less sugar (72% try to limit it!), and plant-based options (plant protein is hot!). Andy Dratt at Imbibe says these trends will shape the next decade of beverage development.

Imbibe Discusses what’s Trending in Hydration Beverages Now?

Sports drinks are sweating out the competition! Once limited choices, shelves are now packed with hydrating options. Why the surge? People want more than just water. Electrolytes and gut health or immune support are in demand.

Imbibe Weighs in on the Chase for the Plant-Based Embrace: Why Now and What’s Next?

Plant-based food and drinks are no longer a fad. With a growing number of flexitarians and convenient options, the market is expected to reach $87 billion by 2030.

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