Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations

Posted: March 7, 2024
In: In the Media

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations. Learn what functionals were common and emerging to consider how that compares to what’s on the market today. Insights are also shared on challenges faced by formulators, health claims, consumer perceptions, and trending brands.

To listen, visit the Prepared Foods podcast.

beverage development, beverage development company, beverage formulation, beverage ingredients, beverage innovation, cbd, formulation challenges, functional beverages, functional ingredients, functionals, health and wellness, immunity, nostalgia, RTD, taste modulation

Keep Reading:

Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another. That’s why masking and modulation strategies are most effective when...

Why Natural Color Reformulation Requires More Than a Color Swap

Switching to natural colors affects more than appearance. Learn how natural pigments interact with flavor, pH, and formulation—and why many R&D teams rely on formulation partners during reformulation.

Indulgent Flavors Are Evolving—And Consumers Are All In

Indulgence isn't just about decadence. It's about delivering moments of reward, comfort, and sensory satisfaction in formats that fit into daily life.