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Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations

Posted: March 7, 2024
In: In the Media

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations. Learn what functionals were common and emerging to consider how that compares to what’s on the market today. Insights are also shared on challenges faced by formulators, health claims, consumer perceptions, and trending brands.

To listen, visit the Prepared Foods podcast.

beverage development, beverage development company, beverage formulation, beverage ingredients, beverage innovation, cbd, formulation challenges, functional beverages, functional ingredients, functionals, health and wellness, immunity, nostalgia, RTD, taste modulation

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