Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations

Posted: March 7, 2024
In: In the Media

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations. Learn what functionals were common and emerging to consider how that compares to what’s on the market today. Insights are also shared on challenges faced by formulators, health claims, consumer perceptions, and trending brands.

To listen, visit the Prepared Foods podcast.

beverage development, beverage development company, beverage formulation, beverage ingredients, beverage innovation, cbd, formulation challenges, functional beverages, functional ingredients, functionals, health and wellness, immunity, nostalgia, RTD, taste modulation

Keep Reading:

Develop Functional Beverages like Huel’s Daily Greens with Imbibe

Imbibe can help you develop functional beverages like Huel's Daily Greens ready-to-drink. Consumers want drinks with targeted outcomes, driving the functional market trend (as seen in Food Navigator USA).

Trusted Protein Insights for Product Innovators

Discover new beverage types, including high-protein, clean-label, and clear options, and learn about the technology challenges related to mouthfeel and stability in protein drinks.

Flavor Drop: Apple Pie & Maple Cream

Nostalgic fall flavors like apple pie and maple cream are fueling innovation. Both are moving beyond indulgent applications into new formats, as brands meet demand for natural, seasonal sweetness.