Flavor Wheel – Guava

Get ready for summer with the sweet tropical vibe of Guava, found at the taste intersection of pear and strawberry. This unique taste can be found in sparkling water, CSDs, energy drinks, [...]

Imbibe Shares Insights on Functional Snacks Formulated for Women

The snacks category is seeing an influx of functional products targeting the distinctive needs of women, from hormone health to immunity to skin health. Fertility, menopause, libido and immunity [...]

Flavor Wheel – Lime

The distinctive face-contorting pucker elicited by Lime is a stimulating experience enjoyed by many consumers. It is precisely that zest that makes Lime products so delectable. Over the past [...]

Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations. Learn what functionals were [...]

Flavor Wheel – Mango

Mango’s vibrant and fruity essence has graced an array of products, as seen in 2023 releases including Electrolit Mango Electrolyte Beverage, Beatbox Juicy Mango RTD cocktail, Yishi Mango & [...]

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