Introducing the Dragon Fruit Flavor Wheel! Our sensory specialists have identified 10 tastes that constitute Dragon Fruit flavor. Download below! For full Dragon Fruit immersion: Download the [...]

Get ready for summer with the sweet tropical vibe of Guava, found at the taste intersection of pear and strawberry. This unique taste can be found in sparkling water, CSDs, energy drinks, [...]

The snacks category is seeing an influx of functional products targeting the distinctive needs of women, from hormone health to immunity to skin health. Fertility, menopause, libido and immunity [...]

The distinctive face-contorting pucker elicited by Lime is a stimulating experience enjoyed by many consumers. It is precisely that zest that makes Lime products so delectable. Over the past [...]

Today’s new drinks need to do more to connect with consumers on multiple levels. Don’t look now but things are getting personal(ized) in the beverage market. A look at new product trends makes it [...]

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations. Learn what functionals were [...]