The distinctive face-contorting pucker elicited by Lime is a stimulating experience enjoyed by many consumers. It is precisely that zest that makes Lime products so delectable. Over the past [...]

Today’s new drinks need to do more to connect with consumers on multiple levels. Don’t look now but things are getting personal(ized) in the beverage market. A look at new product trends makes it [...]

Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations. Learn what functionals were [...]

Mango’s vibrant and fruity essence has graced an array of products, as seen in 2023 releases including Electrolit Mango Electrolyte Beverage, Beatbox Juicy Mango RTD cocktail, Yishi Mango & [...]

Have you ever savored a blackberry and taken a moment to fully appreciate the flavor journey? Have you been able to discern the earthy or floral undertones, in addition to the sweet and jammy [...]