Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Flavor Wheel – Dragon Fruit

Introducing the Dragon Fruit Flavor Wheel! Our sensory specialists have identified 10 tastes that constitute Dragon Fruit flavor. Download below!

For full Dragon Fruit immersion:

  • Download the Dragon Fruit Flavor Wheel to understand the tastes that constitute Dragon Fruit and keep it as a resource for your future flavor requests or product collaborations.
  • Email marketing@imbibeinc.com for samples from our Dragon Fruit flavor library to perfect your flavor profile.
  • Challenge yourself to identify these qualities the next time you bite into a Dragon Fruit or taste a Dragon Fruit-flavored product.
  • Watch for new flavor wheel releases from our team!
Keep Reading:

Decoding Flavor: Imbibe’s Lauren Senne on Taste Modulation, Bitter Blockers, and What It Really Takes to Formulate Great Beverages

Taste modulation is its own discipline. Maskers and bitter blockers aren't the same thing — bitter blockers work at the receptor level, physically blocking the signal, while maskers shift the overall flavor system.
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What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.
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Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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