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Tag: nonsense

Insights

Pea Protein Taste & Texture Woes? Imbibe’s NonSense Maskers Offer Relief!

To overcome pea protein challenges, Imbibe has launched a Pea Protein masker in powder and liquid form (NonSense P-1 & NonSense LP-1, respectively).
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Flavor Wheel – Dragon Fruit

Our sensory specialists have identified 10 tastes that constitute Dragon Fruit flavor. Keep reading to find out what they are and to leverage a resource so you know your team is talking about the same tastes.
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guava flavor wheel with a photograph of descriptors on each peice

Flavor Wheel – Guava

Guava is trending this summer, featured in drinks like Hiyo's social tonic, Smirnoff's vodka, and McDonald's Guava Pie. Our flavor experts can help you create perfect Guava pairings with pink lemonade, rose, or milk chocolate.
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lime flavor wheel depicting facets of lime flavor

Flavor Wheel – Lime

Lime's zesty kick is a hit! It's popping up in everything from popcorn (RIND + Lesser Evil) to hard seltzer (Topo Chico). New combos like watermelon-lime (BUBBL'R) are trending too.
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Flavor Wheel – Mango

Mango mania! This tropical fruit is popping up everywhere, from drinks (Electrolit) to ice cream (Breyers). But mango's more than just pineapple-peach-citrus! Our flavor experts unlock the secrets of its unique taste and use a "Flavor Lexicon" to help you.
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blackberry flavor wheel

Flavor Wheel – Blackberry

Beyond the sweet and tart! Don't underestimate blackberries. Our experts use a "Flavor Lexicon" to capture all their complexity - from sweet jammy to subtle floral and earthy notes.
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Infographic: Sip to Stay Young

Our infographic reveals consumer trends to help you address beauty from within.
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raspberry flavor wheel

Flavor Wheel – Raspberry

Through multitudes of tastings and reviews, our sensory team has developed the Flavor Lexicon. This standardized flavor language allows us to communicate better as we work on flavoring your products.
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Imbibe Expands Footprint with Meeting Room at SupplySide West 2023

Craving flavor innovation? Imbibe invites you to SupplySide West (Mandalay Bay, Las Vegas, Oct 25-26)! Sample drinks, brainstorm with our experts (MR26!), and unlock the power to bring your vision to life.
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