Imagine vividly describing the taste of a ripe raspberry to someone who’s never had the pleasure. You’d likely emphasize its sweet and fresh burst of flavor. But what truly distinguishes the raspberry from its berry counterparts? Summing up this taste experience can be a challenge, as Raspberry flavor is quite complex.

Thanks to our deep expertise in flavors, we are adept at analyzing the taste experience and understanding its numerous characteristics. Through multitudes of tastings and reviews, our sensory team has developed the Flavor Lexicon. This standardized flavor language allows us to communicate better as we work on flavoring your products. When adopted by our customers, this can speed up getting your product to market by enabling us to align on your desired flavor profile quickly. As flavor creators, we understand the nuances and have the know-how to create your desired flavor profile. Would you prefer a more woody or floral profile? Or do you have your mind set on the ubiquitous Blue Raspberry (and what is Blue Raspberry anyway)?

Introducing the Raspberry Flavor Wheel, representing the second flavor in our Flavor Lexicon library! Our sensory specialists have defined ten flavor profiles representative of the Raspberry experience – blue, candy-like, floral, fresh, fruity, green, jammy, powdery, sweet, and woody. How would you describe these words? Download the Raspberry Flavor Wheel to see how we define the taste experience of Raspberry for use the next time you request a flavor or work with us to enhance or develop your product. Stay tuned for more flavor wheels as our team continues tasting and discussing some of the most popular flavors.