The Trend: Tropical The Flavor: Mango Ah…If only we could bottle those island vacation sensations of warm breezes, soft water, and relaxation. Imagine sipping on a sweet and refreshing tropical [...]

We all probably have similar takeaways when biting into a ripe strawberry – maybe something akin to sweet, juicy, or fresh. But how would you describe an unripe strawberry or Twizzlers? It’s a [...]

The Trend: Nostalgia The Flavor: Pumpkin Pie Spice Brisk air and cozy fall moments are on their way! You know that nostalgic sensation that takes you back through all the autumnal days of your [...]

The Trend: Global-Inspired  The Flavor: Lemongrass Lemongrass adds a modern and global twist to products across many categories. In a 2021 survey, 36% of Americans said they are open to trying [...]

This Flavor Drop is forecasting two taste profiles that are sure to delight consumers. Follow the button at the bottom of this page or email marketing@imbibeinc.com  to request flavors – from [...]

Every Flavor Drop highlights new flavors backed up by market data, consumer trends, and our visibility into what has yet to make it to market (but is in process in the lab). Email [...]