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Tag: flavor

Insights

Performance beverages expand beyond fitness

One of the most sought-after functional attributes in beverages is rehydration, with 78% of Gen Zers, 81% of millennials and 74% of Gen Xers citing hydration as one of the most important functional benefits for which they look

‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages

As commerically viable sources of novel ingredients become available, we will see more unique global flavor profiles, according to Lauren Senne, manager of taste modulation and flavorist at Imbibe.

Flavor Drop: Butterscotch & Lemon Cookie

Nostalgia is driving a butterscotch revival! From classic candies to Starbucks’ Smoked Butterscotch Coffee, this creamy, buttery flavor is making a delicious comeback. Discover the latest butterscotch-inspired products and why this nostalgic treat is capturing hearts again.

Flavor Wheel – Grapefruit

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.

Certified Organic Senses®: Imbibe’s Taste Modulation and Sugar Reduction Toolbox Now Available Certified Organic

To meet the increasing demand for organic products among health-conscious consumers, our taste modulation portfolio now includes certified Organic Senses®, an organic version of The Senses®. This addition effectively addresses taste challenges associated with functional and better-for-you products.

How is caffeine added to energy drinks? Imbibe Scientist Explains!

Have you ever wondered how caffeine is added to energy drinks? Podcasters from the Moment of Um reached out to Imbibe and found the resource they needed to teach their audience more about this energizing substance!

Flavor Drop: Chocolate Malt & Blueberry Cobbler

What do Chocolate Malt and Blueberry Cobbler have in common? Besides being dropped in the same month, they are both uber nostalgic flavors that have staying power. Request a sample today!

Flavor Drop: Cookie Butter (Spiced Cookie) & Affogato

Learn more about Cookie Butter and Affogato - or better yet, request samples to enhance these trendy and indulgent flavors into your portfolio!

Flavor Wheel – Dragon Fruit

Our sensory specialists have identified 10 tastes that constitute Dragon Fruit flavor. Keep reading to find out what they are and to leverage a resource so you know your team is talking about the same tastes.

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