What will be the top tastes of 2021? Classics like citrus will evolve with more exotic variants; botanicals and florals will offer a premium flourish; and our taste for adventure will bring [...]

Consumer palates are becoming more adventurous and sophisticated. The holistic health and wellness movement has been a key driver in evolving flavor preferences because consumers are more willing [...]

When developing a new product, you are likely to go through several tasting sessions before finalizing a formula. Using the same lexicon when describing taste and flavor can help the product [...]

Chocolate’s popularity remains intact as the ingredient is ranked No. 1 alongside vanilla at the top of consumers’ flavor popularity scale, according to Brian Wilson, applications lab [...]