Crafting Romance in Food and Beverage Products
In the world of product development, creating flavors that evoke feelings of love and romance can be a powerful tool for food and beverage manufacturers. Chocolate remains the quintessential flavor of romance, with its rich, indulgent profile that has been associated with love for centuries. Buy beyond the typical strawberry and chocolate, flavors like Red Velvet with its deep crimson hue and subtle tanginess, or White Chocolate Raspberry with its delicate sweetness and tart berry notes, can add a touch of luxury and intrigue to your products.
Red Velvet
Did you know that Red Velvet wasn’t originally red from food coloring or dye? What created a reddish hue naturally?¹ See below for answer.
“Red Velvet cake near me” is searched for more than 27k times monthly, suggesting some serious staying power with this cocoa-infused, vanilla, and tangy profile. While we’ve seen Red Velvet in Oreo’s limited-edition cookies, coated almonds, and Nothing Bundt Cakes, in search terms, coffee takes the cake.
Red velvet coffee k cups were trending up 84% in January 2025, compared to the previous 12 months on Amazon.²
White Chocolate Raspberry
Users searching for this romantic indulgence express interest in cheesecakes, coffee creamer, cookies, and ice cream², though this elevated fruit and chocolate pairing also appears in Quest’s protein bar portfolio.
Consumers have spoken through Amazon searches, with the top products, all trending over 100% in January 2025, over the past 12 months, including White Chocolate Raspberry flavored frozen scones (+269%), protein shakes (+238%), sauce (+214%), coffee creamer (+159%), and hot chocolate (+109%).
Think you know other flavors associated with romance? Try your hand at a custom game of Connections (modeled after the popular game from the New York Times)
If you missed out on previous drops, email marketing@imbibeinc.com or connect with us to taste success.
- A natural chemical reaction resulting in a reddish-brown occurred when non-Dutch processed cocoa powder was mixed with buttermilk, vinegar
- Google Search Trends, 1/25
