Flavor Wheel – Dragon Fruit

Introducing the Dragon Fruit Flavor Wheel! Our sensory specialists have identified 10 tastes that constitute Dragon Fruit flavor. Download below! For full Dragon Fruit immersion: Download the [...]

Imbibe’s Nicole Wollak Talks Hobbies and How Work and Play Overlap

Q&A with Nicole Wollak Passions, hobbies, healthy distractions and even guilty pleasures – discover how the research community plays and how that plays out in their work life. In the Venn [...]

Flavor Drop: Lychee & Strawberry Kiwi

The Trend: Global-Inspired  The Flavor: Lychee With its vibrant, sweet taste, Lychee may be a good entry point for consumers interested in expanding their palates with exciting international [...]

Flavor Wheel – Guava

Get ready for summer with the sweet tropical vibe of Guava, found at the taste intersection of pear and strawberry. This unique taste can be found in sparkling water, CSDs, energy drinks, [...]

Imbibe Launches Epicurated, a Flavor Trend and Insight Presentation Series

Imbibe, an industry-leading ingredient supplier and product development company in the food, beverage, and dietary supplements industry, announced the launch of its flavor trend and insight [...]

Flavor Wheel – Lime

The distinctive face-contorting pucker elicited by Lime is a stimulating experience enjoyed by many consumers. It is precisely that zest that makes Lime products so delectable. Over the past [...]