Summertime Flavors in January
Chicago winters can feel endless, with temperatures often hovering in the low 30s (and sometimes dipping into the single digits). But even in the dead of winter, we can’t help but dream of warmer days. Imagine yourself poolside, soaking up the sun and enjoying a refreshing dip. Speaking of refreshment, did you know that a watermelon is 92% water? It’s the perfect summer treat – and yet the flavor hits year-round!
Watermelon flavor is seasonless as evidenced by November 2024 trending product searches on Amazon¹:
|
Search Term |
2024 Search Growth |
|
Watermelon Lemonade Celsius |
+1100% |
|
Watermelon Oolong Tea |
+64% |
|
Watermelon Propel Packets |
+ 38% |
|
Watermelon Alani |
+36% |
|
Watermelon Twizzlers |
+36% |
|
Amino X Watermelon |
+33% |
Market Activity:
hi Seltzer, AI Energy, G.O.A.T Fuel
Love these flavors? Play an Imbibified version of Strands
Fruit Punch, sometimes called Bug Juice, is a classic drink made with a mix of fruits like oranges, lemons, limes, pineapples, cherries, and more. Can you guess when this beloved refreshment was introduced to the market?² Today, many years later, it’s ubiquitous – one of the most popular SKUs in many portfolios. The evolution speaks for itself, even as it conjures images of scraped-knees while guzzling on a juice box on the edge of a baseball diamond.
Today, we see this nostalgic flavor topping the charts in candy, kids’ drinks, hydration, pre-workout and energy, as seen on Amazon in late 2024¹:
|
Search Term |
2024 Search Growth |
|
FP Candy/Nerds |
+388%/+115% |
|
Hi C FP Juice Box |
+80% |
|
Gatorade Thirst Quencher Fruit Punch |
+79% |
|
FP BCAA |
+55% |
|
Fruit Punch Venom |
+54% |
|
FP Oreo Cookies |
+49% |
|
BPI Sports Best Aminos Fruit Punch |
+49% |
|
Fruit Punch Liquid IV |
+47% |
|
Creatine x3 FP |
+40% |
Market Activity:
SweetTarts Holiday Punch, Sneak Festive Punch, Zoa Holiday Punch, Tropicana
For access to these flavors and more, reach out to your Account Manager, simply click the button at the bottom of the page or email marketing@imbibeinc.com. And if you’re seeking further inspiration, don’t forget to explore our previous Drops for a plethora of inspiring ideas.
2. 1946
