Summertime Flavors in January

Chicago winters can feel endless, with temperatures often hovering in the low 30s (and sometimes dipping into the single digits). But even in the dead of winter, we can’t help but dream of warmer days. Imagine yourself poolside, soaking up the sun and enjoying a refreshing dip. Speaking of refreshment, did you know that a watermelon is 92% water? It’s the perfect summer treat – and yet the flavor hits year-round!

Watermelon flavor is seasonless as evidenced by November 2024 trending product searches on Amazon¹:

Market Activity:

hi Seltzer, AI Energy, G.O.A.T Fuel

Love these flavors? Play an Imbibified version of Strands

Fruit Punch, sometimes called Bug Juice, is a classic drink made with a mix of fruits like oranges, lemons, limes, pineapples, cherries, and more. Can you guess when this beloved refreshment was introduced to the market?² Today, many years later, it’s ubiquitous – one of the most popular SKUs in many portfolios. The evolution speaks for itself, even as it conjures images of scraped-knees while guzzling on a juice box on the edge of a baseball diamond.

Today, we see this nostalgic flavor topping the charts in candy, kids’ drinks, hydration, pre-workout and energy, as seen on Amazon in late 2024¹:

Market Activity:

SweetTarts Holiday Punch, Sneak Festive Punch, Zoa Holiday Punch, Tropicana

For access to these flavors and more, reach out to your Account Manager, simply click the button at the bottom of the page or email marketing@imbibeinc.com. And if you’re seeking further inspiration, don’t forget to explore our previous Drops for a plethora of inspiring ideas.