Natural Food Colors
Color that works as hard as the rest of your formula.
Introducing San-Ei Blue®
A natural blue food coloring designed for real beverage performance.
Gardenia Blue delivers a bright, stable natural blue for beverage and confectionary applications.
Built for real product systems, it performs across sports drinks, flavored and enhanced waters, fruit drinks and ades, RTD teas, and hard and soft candy.
Our partnership with San-Ei Gen, F.F.I., Inc., one of the world’s leading natural color innovators, gives Imbibe customers access to distinctive color science and proprietary ingredients. Paired with Imbibe’s formulation expertise, we help make them work in your system
Color and flavor, formulated together
Natural color selection isn’t just about hue. It’s about how that color behaves once it’s in your system. Our team formulates color and flavor together, drawing on deep technical knowledge of how natural colors perform under real-world conditions, so you get to a working formula faster.
Looking for a natural food color supplier with deep beverage expertise?
Our portfolio spans the natural color spectrum across reds, oranges, yellows, blues, and purples, formulated for beverage and water- or sugar-based confection applications, whether you’re formulating a new product with clean label colors or transitioning an existing product away from artificial color.
San-Ei Gen F.F.I., Inc. ingredients power our portfolio, bringing performance and range that reflects decades of natural color development.
Some hues carry more complexity than others; we’ll help you navigate which one fits your product and labeling requirements.
Learn more about San-Ei Gen F.F.I., Inc. here.
Built from naturally red-pigmented plants, this family offers warm, vibrant reds across a range of stability profiles.
Sources: Lycopene, Black Carrot, Radish
Natural color is a systems problem, not a swap.
Unlike artificial colors, which stay stable regardless of what else is in the formula, natural colors interact with sweeteners, flavors, and functional ingredients.
Getting them right means understanding the full formula from the start.
That’s the expertise Imbibe brings to you.
Faster path from concept to commercialization
Color and flavor developed together by one team means fewer hand-offs, less reformulation risk, and faster speed to market.
Lower risk when converting from synthetic
Switching from FD&C dyes introduces real formulation complexity. Imbibe's integrated approach is designed to reduce that risk from day one.
Regulatory confidence you can trust
Natural color approvals vary by application and market. Our team understands the regulatory landscape for food and beverage, so you're not navigating it alone.
Ready to scope your next project?
Whether you’re replacing a synthetic dye or building a new clean-label product from scratch, bring color into the conversation early.
Our team can help you scope the right approach from day one.