2021 Flavor trends for food and beverage

Among the dramatic changes in consumer behavior the COVID-19 crisis effected last year—toilet-paper hoarding, extreme bread baking—the pandemic made us both want to stay safe at home but also [...]

Trendspotting in beverage flavors

What will be the top tastes of 2021? Classics like citrus will evolve with more exotic variants; botanicals and florals will offer a premium flourish; and our taste for adventure will bring [...]

Taste the Difference

Consumer palates are becoming more adventurous and sophisticated. The holistic health and wellness movement has been a key driver in evolving flavor preferences because consumers are more willing [...]

Creating Consumer FOMO: Ideas for your Next Spring or Summer LTO

Living in an era where posts across platforms have increasingly shorter shelf-lives (thus contributing to shorter attention spans) necessitates even more creativity when innovating and attempting [...]

Flavor trends fueling beverage innovation

Extended members of the Jelly Belly Candy Co. family, Fairfield, Calif., gathered on Mother’s Day 2019 for a celebratory brunch. The beverage menu included flavored sparkling waters, which were [...]

The Sunny Side of Life

In the Beach Boys’ tropical-inspired hit “Kokomo,” the song’s lyrics extol the virtues of a “tropical drink melting in your hand” and “falling in love to [...]

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