Taste the Difference

Consumer palates are becoming more adventurous and sophisticated. The holistic health and wellness movement has been a key driver in evolving flavor preferences because consumers are more willing [...]

Flavor trends fueling beverage innovation

Extended members of the Jelly Belly Candy Co. family, Fairfield, Calif., gathered on Mother’s Day 2019 for a celebratory brunch. The beverage menu included flavored sparkling waters, which were [...]

The Sunny Side of Life

In the Beach Boys’ tropical-inspired hit “Kokomo,” the song’s lyrics extol the virtues of a “tropical drink melting in your hand” and “falling in love to [...]

Toasting Drinks Creativity

On flavors and health ingredients to watch out for… “Local true-to-fruit flavors like lemon, lime and orange will always be popular. But many brands are adding a global twist by [...]

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