The Flavor: Nectarine
A delicate floral aroma, often described as a cross between a peach and an apricot, Nectarine continues to be an underrepresented flavor in the marketplace, despite it being such a snackable fruit. There’s certainly some seasonality around this juicy fruit, as Google searches have spiked every July or August for the past 20 years (which corresponds to the beginning of the season, typically running from June to September). Outside of the spikes, monthly searches consistently hit 201k, indicating steady interest in this peach-like profile.
Why should you add Nectarine to your portfolio?
- Nectarines have seen a 200+% growth in orders in early August 2024.¹
- Nectarine was named as one of the fastest growing flavors in beverage in the past year.²
Who is already leading the way with notes of Nectarine?
Waterloo Raspberry Nectarine, Guru Energy Peach Mango (with a touch of nectarine – not pictured), MusclePharm L-Carnitine 3000 Peach Nectarine, and Reign Storm Peach Nectarine.
The Flavor: Yuzu Lime
Yuzu, a citrus fruit with a unique, complex flavor profile, has captured the hearts and palates of food and beverage enthusiasts worldwide. Its bright, citrusy notes, balanced with subtle floral undertones, have made it a sought-after ingredient in both culinary and cocktail creations. As consumers increasingly seek out innovative and exciting flavors, Yuzu has emerged as a versatile and trendsetting choice, elevating dishes and drinks to new heights. Pair it with a similar profile, Lime, to make it more accessible to the mainstream.
Why should you include Yuzu in your portfolio?
- Yuzu was named as one of the fastest growing flavors in beverage for the past 3 years.²
- 50% of Millennials express interest in beverages featuring experimental flavors such as Yuzu, Guava, and Dragon fruit.³
- 100% of the North American consumers surveyed are drawn to citrus flavors in both alcoholic and non-alcoholic beverages.⁴
2024 Yuzu-inspired Launches:
Love Drinks Etsu Yuzu Gin, Myna Lemon Yuzu Cookies, High Ground Sparkling Yuzu Lime Elixir, Boba Guys and APIAVote collaborative LTO Yuzu Strawberry Lemonade Boba (not pictured), and Paramour’s Lavender Yuzu low alcohol aperitif (not pictured).
For access to these flavors and more, reach out to your Account Manager, simply click the button at the bottom of the page or email marketing@imbibeinc.com. And if you’re seeking further inspiration, don’t forget to explore our previous Drops for a plethora of inspiring ideas.
