Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Category: Trends

Insights

Flavor Drop: Apple Pie & Maple Cream

Nostalgic fall flavors like apple pie and maple cream are fueling innovation. Both are moving beyond indulgent applications into new formats, as brands meet demand for natural, seasonal sweetness.

Sports Nutrition Trends Driving Beverage Innovation

Sports nutrition has always been at the leading edge of formulation science, and its breakthrough ingredient systems are now setting the pace across functional beverages, clean-label innovation, and reduced-sugar formulations.

Flavor Drop: Strawberry Edition

Strawberry isn’t just a seasonal favorite, it’s a year-round flavor powerhouse. With consistent consumer demand, rising product launches, and lasting appeal across categories, strawberry proves to be more than a trend. Discover why this evergreen flavor continues to reign supreme...

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.

Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.

TikTok Beverage Trends Analysis

With more than 1.38 billion views across major drink-related trends, the platform is no longer just an entertainment hub—it's a real-time test market.

#TrendSpotting: Shifts in Attitudes and Alcohol Consumption

Discover key insights from Imbibe’s “Shifting Drinking Habits” survey of 500 alcohol buyers. Learn how consumer preferences are evolving and where the biggest opportunities lie in the changing beverage landscape.

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.

Flavor Drop: Earth Day Edition – Matcha Latte & London Fog

Featuring Matcha Latte and London Fog flavors because Earth Day is everyday!