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Category: Trends

Insights

Infographic: Sip to Stay Young

Our infographic reveals consumer trends to help you address beauty from within.

#TrendSpotting: Functional Areas Key for 2024 and Beyond 

Ultimately, while consumers want these functional benefits, needing their beverages to taste great is essential, with 96% citing it as the most important product attribute.

Flavor Drop: Mixed Berry & Lemonade

Mixed Berry combines the nuanced flavor of various berries, from Blackberry to Strawberry, to provide a delicious fruit sensation.

Flavor Drop: Mango & Limeade

Escape to paradise in a glass! Tropical flavors like mango are trending for their taste and potential health benefits. Mango sales are rising, and the spicy-sweet Mangonada drink is exploding in popularity.

#Trendspotting: Alcoholish

Non-alcoholic beers are getting tastier! New brewing techniques and ingredients are creating complex flavors that rival traditional beers. Imbibe offers unique flavor combinations like Blood Orange Rosemary and Black Cherry Vanilla.

Flavor Drop: Pumpkin Pie Spice & Cream

Pumpkin spice is the king of fall flavors! Consumers are spending more on it than ever. This nostalgic taste pairs perfectly with apple, pecan, and maple. Cream is a sensory experience, not just a flavor.

Flavor Drop: Lemongrass & Tangerine

Lemongrass, a citrusy global twist, is trending! 36% of Americans are curious. It shines in coconut drinks and pairs well with ginger, lime, and mint. Tangerines are a delightful citrus immune booster!

Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products

Coffee jitters got you down? Both energy drinks and relaxation drinks are on the rise! The energy drink market is expected to hit $25 billion by 2030, while relaxation drinks are projected to reach $1.3 billion by 2030.

#Trendspotting: Supplier Shake-up – Navigating Change and the Impact on Brands in the Face of Mergers and Acquisitions

Mergers are shaking up the flavor world! When choosing a supplier, prioritize agility and a human touch. Imbibe offers expert guidance and delicious ingredients to keep your projects on track.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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