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Category: Trends

Insights

Popping with Flavor: Imbibe Shares Boba Beverage Trends, Tastes to Keep an Eye On

Boba tea's chewy pearls & sweet flavors are a hit! This $3.27 billion market is expected to reach $6.14 billion by 2032. Watch for innovation in RTD boba & new flavor combos to keep boba on top!

#Trendspotting: What Some Brands Are Doing to Remove Artificial Preservatives from their Portfolio

Consumers want natural ingredients, including mushroom-based preservatives like Nagardo and Chiber. These are gaining traction, but cost and consumer acceptance are challenges. Imbibe offers various services to help you develop naturally preserved beverages.

Flavor Drop: Limoncello & Spiced Peach

Limoncello: This bright citrus liqueur is a modern take on lemon and is Imbibe's top seller. Social media buzz is growing, with views on TikTok exceeding 82 million!

#Trendspotting: Innovation Planning for 2024 & Beyond

Sustainable packaging and mom-focused products like lactation coffee are hot! Sexual wellness is booming too, with brands offering solutions for intimacy and performance.

Flavor Drop: Peanut Butter Whiskey & Black Currant Lime

Peanut Butter Whiskey, like Skrewball's, has exploded in popularity, boosting flavored whiskey sales by nearly 15%. This combination is a hit with consumers. Black Currant, a tangy berry with hints of grape, is another trending flavor.

Flavor Drop: Fauxgroni Sbagliato & Persimmon

Thanks to a viral TikTok video, searches for it spiked 501% the Negroni Sbagliato in a week. The original Negroni is also hot, with global searches up 21.5% in 2022.

Imbibe CCO, Andy Dratt, Explores Sustainability Initiatives and Better-For-You Formulation Challenges

Beverage trends are all about functionality (vitamins and benefits!), less sugar (72% try to limit it!), and plant-based options (plant protein is hot!). Andy Dratt at Imbibe says these trends will shape the next decade of beverage development.

Flavor Drop: Honey Apricot and Merlot

Honeycomb snacks are hot, so we paired honey's sweetness with apricot's complex notes (think sparkling water or frozen desserts!). Plus, our Merlot drops bring sophisticated dark fruit flavors to surprising formats.

Imbibe Discusses what’s Trending in Hydration Beverages Now?

Sports drinks are sweating out the competition! Once limited choices, shelves are now packed with hydrating options. Why the surge? People want more than just water. Electrolytes and gut health or immune support are in demand.

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