The Trend: Nostalgia
The Flavor: Chocolate Malt
For consumers, whether it’s Boomers reminiscing about malt shops, Gen X recalling bags of popcorn mixed with Whoppers at the movie theater, or Gen Z reflecting on Easter egg hunts for hidden treats filled with Brach’s Malted Milk Eggs, Chocolate Malt brings a sense of nostalgia. Chocolate Malt is found in confections, ice cream, milk, RTD cocktails, RTS alcohol, and even coffee. This year, Starbucks Asia launched Malty Delight Chocolate Latte and Omega Coffee Collective released Columbia Chocolate Malt Coffee. In 2023, Hilco introduced Girl Scout Thin Mints Milk Chocolate Malt Balls and Van Leeuwen debuted a limited-edition Malted Milkshake and Fries and Malted Cookie Dough Shake. Social conversations about Chocolate Malt flavor have increased 9% over the last year,1 and “Chocolate Malt” is trending 11% more than “Chocolate” alone.2
Tasting notes from our Flavorists: cookie, baked, spiced, sugary, cinnamon, nutmeg, brown
Chocolate Malt-inspired market products:
Chocolate Malt Drink Mix, Malt Krunch Ice Cream Bars, Chocolate Malt Whisper Bourbon Whiskey, Maltville Ice Cream, Chocolate Malt Amore Pastry Stout
| Perfect Pairings from our Flavorists | ||
|---|---|---|
 Caramel |
 Cherry |
 Coffee |
The Trend: Nostalgia
The Flavor: Blueberry Cobbler
The taste of Blueberry Cobbler may evoke memories of a mouthwatering aroma wafting by and rousing them to grandmother’s kitchen where a sweet treat cools on the windowsill. Blueberry Cobbler is found in granola, oatmeal, baked goods and baking mixes, protein shakes, syrup, tea, coffee, liquor, and even beer. This year, Jimmy John’s launched a Lemon Berry Cobbler Cookie and Funky Buddha Brewery released a limited-edition Blueberry Cobbler wheat ale as their summer seasonal. Social conversations about Berry Cobbler flavor have increased 37% over the last year.1 Even in the “off” season, searches related to blueberry are trending. The following searches have experienced recent growth, suggesting its ubiquitous and versatile nature: Lemon Blueberry bread, Crown Royal Blueberry, Blueberry bagel, Banana Blueberry oatmeal breakfast cookies, Pink Lemonade Blueberry, and Blueberry Dutch baby.3
Tasting notes from our Flavorists: coffee, roasted, fruity, berry, creamy, milky
Blueberry Cobbler-inspired market products:
Blueberry Cobbler Sour Ale, Blueberry Cobbler Coffee, Blueberry Cobbler Protein Brownie, Blueberry Cobbler Protein Shake, Blueberry Cobbler Moonshine
| Perfect Pairings from our Flavorists | ||
|---|---|---|
 Peach |
 Lemon |
Cherry |
- Tastewise, 2024.
- Imbibe Proprietary Keyword Database, 2024.
- Google Search Trends, experienced search growth in 30 days ending 3/13/24.
