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Flavor Drop: Butterscotch & Lemon Cookie

butterscotch drink with straw, drizzle, and hard candyThe Trend: Nostalgia

The Flavor: Butterscotch

For older generations, the creamy, buttery indulgence of Butterscotch may evoke fond memories of treats like Butterscotch hard candy, Jell-O Butterscotch pudding, and decadent Butterscotch dipped ice cream cones. Millennials may recall being the firsts to delight in the fictitious Butterscotch-flavored Butterbeer introduced in the Harry Potter book series and served at Universal Studios Wizarding World as a cold carbonated beverage along with frozen and hot versions. They also serve Butterbeer fudge, ice cream, and custard. Though often overshadowed by Caramel, Butterscotch is making a comeback as demonstrated by its 22% search increase over the last year.1 It even has its own appreciation day on February 15. In 2024, Starbucks launched Smoked Butterscotch Coffee and McDonalds debuted the Butterscotch-flavored New Grandma McFlurry. In 2023, Mars Wrigley released a limited-edition Snickers Butterscotch Scoop, and online retailer, Myprotein, launched Keventers Butterscotch whey protein marketed to fitness communities in India.

Tasting notes from our Flavorists: rich and indulgent, creamy, buttery sweetness, caramelized sugar imparts a smooth, toasty sweetness, buttery notes provide a luscious, melt-in-your-mouth quality

Butterscotch-inspired market products:

kemps butterscotch ice cream starbucks smoked butterscotch coffee snickers butterscotch scoop tummydrops butterscotch ginger supplement my protein sugar free butterscotch syrup

Scotcharoo Ice Cream, Smoked Butterscotch Coffee, Snickers Butterscotch Scoop, Butterscotch Ginger Lozenges, Sugar Free Butterscotch Syrup


lemon cookie flavored drink with straw, lemon, and cookies

The Trend: Nostalgia

The Flavor: Lemon Cookie

From Sunshine Lemon Cooler Cookies to Lemon Twist Oreo Cookies and Girl Scout Lemon-Ups, the bright refreshing flavor of Lemon Cookie surely brings back nostalgic memories for many consumers. This year, Otis Spunkmeyer released Lemon Burst Lemon Cookie, and Levain Bakery and Great American Cookies introduced new Lemon Cookies. In 2023, Starbucks launched the Setouchi Frappuccino in Japan using lemons from Japan’s Setouchi region. Lemon Cookie is found in ice cream, pastries, protein powders, and protein bars and may especially appeal to GenZ as 67% are interested in sour flavors, which is the highest of any other generation.2

Tasting notes from our Flavorists: bright and refreshing, strong citrus aroma evokes the essence of fresh lemon, hints of vanilla, buttery undertones, balanced by a smooth, buttery base that adds richness and slight sweetness

Lemon Cookie-inspired market products:

sweet loren's lemon cookietruvani lemon cookie protein powderinnosupps lemon sugar cookie protein powderalec's meyer lemon cookie ice creambulletproof lemon cookie collagen protein bar

Lemon Cookie Dough, Lemon Cookie Plant-Based Protein, Lemon Sugar Cookie Vegan Protein, Meyer Lemon Cookie Ice Cream, Lemon Cookie Collagen Protein Bar

To request flavors, whether from this drop or any of the 20k flavors in our library, simply click the button at the bottom of the page or email marketing@imbibeinc.com. And if you’re seeking further inspiration, don’t forget to explore our previous Drops for a plethora of inspiring ideas.


Contact Us

  1. Imbibe Proprietary Keyword Database, 2024.
  2. Hasegawa, 2024​.
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