Imbibe Wrapped

As 2025 comes to a close, we’re reflecting on what has truly shaped this year: our customers and partners. Your bold ideas, ambitious timelines, and complex formulation challenges inspired every hour we spent in the lab—and there were plenty of those. From category-defining innovations in sports nutrition and CSDs, to unexpected and imaginative flavor briefs (looking at you, Jasmine Apple and Chili Lime), you pushed us to think bigger and solve smarter. We also loved seeing what resonated—from the ubiquity of strawberry to the growing appetite for heat, botanicals, and nostalgia.

This year brought growth across our team, exciting launches, and a memorable presence at SupplySide Global. And while the highlights were many, the constant is you—your trust and collaboration that make our work meaningful and rewarding.

We hope you enjoy our short video recap of the year.
Thank you for being part of Imbibe’s story. Here’s to creating what’s next, together.

Watch the 2025 Year-in-Review Video