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Category: Imbibe Updates

Insights

Solving Taste Challenges at Scale: Imbibe Expands Its SweetSense® Taste Modulation Platform

Discover how Imbibe’s expanded SweetSense® platform helps brands overcome bitterness, off-notes, and formulation complexity—so you can deliver great-tasting beverages, every time.

Why Culture Should Be One of Your Key Ingredients

Just as a winning formula is more than the sum of its parts, our culture is an intentional blend of qualities that fuels our ability to solve complex formulation challenges, unlock whitespace innovation, and accelerate speed to market.

SupplySide Global 2025: Imbibe’s Innovation in Focus

For brands navigating the complexities of flavor, function, and speed-to-market, Imbibe is the strategic partner leading the way. At SupplySide Global 2025, we’re not just showcasing products—we’re demonstrating how smarter collaboration can unlock breakthrough innovation and business impact.

Citrus Flavor Wheels: Orange, Tangerine, and Lemon

The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.

Sweetener Insights That Help Products Win

Watch the replay of our sweetener micro-masterclass, designed specifically to equip developers with the practical tools and technical insight needed to tackle this complex space.

Functional Energy Beverages Not Slowing Down

The high volume of projects in our lab centered on hydration, energy, protein, and coffee confirms the current consumer trend: energy and other functional benefits are driving market interest and innovation.

Imbibe 2024 Wrapped – A Taste of Success

Imbibe's 2024 was a year of flavor innovation, featuring extensive R&D, a successful SupplySide West debut, 10+ ingredient launches, and support for customer product launches across diverse categories.

Pea Protein Taste & Texture Woes? Imbibe’s NonSense Maskers Offer Relief!

To overcome pea protein challenges, Imbibe has launched a Pea Protein masker in powder and liquid form (NonSense P-1 & NonSense LP-1, respectively).

Imbibe, Experts in Sweeteners and Taste Modulation, Launches Sweetener Masterclass

Imbibe’s sensory and taste modulation scientists compiled over a decade of sweeteners knowledge to develop a comprehensive session that offers companies the insight they need to optimize the taste of their products.