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Category: Imbibe Updates

Insights

Functional Energy Beverages Not Slowing Down

The high volume of projects in our lab centered on hydration, energy, protein, and coffee confirms the current consumer trend: energy and other functional benefits are driving market interest and innovation.

Imbibe 2024 Wrapped – A Taste of Success

Imbibe's 2024 was a year of flavor innovation, featuring extensive R&D, a successful SupplySide West debut, 10+ ingredient launches, and support for customer product launches across diverse categories.

Pea Protein Taste & Texture Woes? Imbibe’s NonSense Maskers Offer Relief!

To overcome pea protein challenges, Imbibe has launched a Pea Protein masker in powder and liquid form (NonSense P-1 & NonSense LP-1, respectively).

Imbibe, Experts in Sweeteners and Taste Modulation, Launches Sweetener Masterclass

Imbibe’s sensory and taste modulation scientists compiled over a decade of sweeteners knowledge to develop a comprehensive session that offers companies the insight they need to optimize the taste of their products.

Imbibe Invites You to Taste Success at SupplySide West 2024

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.

Organic Senses®: Sugar Reduction & Flavor Optimization

To meet the increasing demand for organic products among health-conscious consumers, our taste modulation portfolio now includes certified Organic Senses®, an organic version of The Senses®. This addition effectively addresses taste challenges associated with functional and better-for-you products.

Imbibe Expands Footprint with Meeting Room at SupplySide West 2023

Craving flavor innovation? Imbibe invites you to SupplySide West (Mandalay Bay, Las Vegas, Oct 25-26)! Sample drinks, brainstorm with our experts (MR26!), and unlock the power to bring your vision to life.

Imbibe CCO Speaking at Cannabis Drinks Expo

Andy Dratt will be at The Cannabis Drink Expo discussing these issues and how to make successful cannabis beverages. With the market expected to grow 17% a year, creating tasty and appealing drinks is key to attracting and keeping customers.

How Imbibe Keeps Up a 95% Successful Delivery Rate

Imbibe's Customer Service team is a dedicated group of 3, ensuring on-time deliveries (95% success rate!). They've grown with the company, even tackling challenges from new international customers. Despite email being the norm, video calls have helped build connections.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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