Imbibe, Experts in Sweeteners and Taste Modulation, Launches Sweetener Masterclass

Posted: October 1, 2024
In: Imbibe Updates

Imbibe, an industry-leading ingredients supplier and product development company, is excited to announce the launch of their Sweetener Masterclass.

Known for expertise in taste and zero and low sugar formulations, Imbibe’s sensory and taste modulation scientists compiled over a decade of sweeteners knowledge to develop a comprehensive session that offers companies working in sweet categories the insight they need to optimize the taste of their products.

To meet the rising demand for natural, low-sugar products, Imbibe’s Sweetener Masterclass offers guidance on optimizing existing offerings or developing new, great-tasting options that cater to health-conscious consumers.

Imbibe’s proprietary Sweetener Lexicon is introduced throughout the demonstration-packed session to provide a standardized language for understanding and communicating sweetness profiles. This Masterclass empowers brands to:

Enhance their knowledge of natural, artificial and high-intensity sweeteners and how to use them effectively.
Develop better-tasting products at the right cost.
Navigate the sweetener landscape with an overview, in-depth analysis, and tastings in real-world applications.
Overcome formulation challenges by understanding factors like cost, regulations, supply chain, ease of use, and more.

Imbibe’s R&D team has deep expertise in a wide range of sweeteners and can support customers with tools and knowledge to optimize the taste of their challenging products. To meet the increasing consumer demand for no/low sugar products among health-conscious consumers, Imbibe’s Sweetener Masterclass provides brands with the information needed to choose the right sweeteners for their applications and deliver better-for-you products with phenomenal taste.

Whether seeking guidance on sweeteners, requiring Certified Organic Senses™, The Senses™, flavors, ingredient systems, or full product development, Imbibe has the expertise and technical capabilities to support your innovation pipeline. To enroll in Imbibe’s Sweetener Masterclass and gain valuable insight into a wide range of sweeteners to create great-tasting, well-balanced products that grow market share, contact Imbibe at marketing@imbibeinc.com.

beverage development, beverage development company, beverage ingredients, beverage innovation, functional ingredients, sugar reduction, sweetener masterclass

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