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Imbibe 2024 Wrapped – A Taste of Success 

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2024 was a busy one at Imbibe. We’ve crunched the numbers, reflected on our customer’s achievements, and are excited to share a snapshot of our year! 

A Peek Behind the Numbers: 

  • This year, our dedicated R&D team clocked in an impressive number of hours in the lab, which translates to a lot of time spent designing, testing, and perfecting the flavors and products you love.  
  • We experimented with new ingredients and technologies and weren’t afraid to take risks. This led to some truly exciting innovations! We also explored complex flavor combinations that delivered unique and memorable sensory experiences. 
  • Our FIRST time exhibiting at SupplySide West was overwhelmingly positive and we love the fact that we’re still connected with many of the industry players we met there! 
  • 10+ ingredient launches, alongside our customers launching products in several categories including protein, hydration, energy drinks, CSDs, dessert sauces, tea, flavored syrups, and sparkling water. 


Looking Ahead: 

2024 has set the stage for an even more exciting 2025. We’re energized by our accomplishments and eager to continue pushing the boundaries of flavor and innovation. Thank you to our incredible team, partners, and customers for making last year so special! 

Stay tuned for more updates in 2025 and learn more about our product development services, flavors, and ingredients. 

Keep Reading:

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There's a reason blue raspberry still stops people in their tracks. And the ability to drop a consumer back into one of those moments — in the first sip of a functional beverage — turns out to be one of...
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Decoding Flavor: Imbibe’s Lauren Senne on Taste Modulation, Bitter Blockers, and What It Really Takes to Formulate Great Beverages

Taste modulation is its own discipline. Maskers and bitter blockers aren't the same thing — bitter blockers work at the receptor level, physically blocking the signal, while maskers shift the overall flavor system.
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What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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