Make every day, Earth Day
As Earth Day nears, we want to highlight two flavor profiles gaining consumer attention: Matcha Latte and London Fog.
The Flavor: Matcha Latte
While matcha’s distinct earthy notes can be challenging for some, its popularity continues to rise. We’ve developed a Matcha Latte flavor that balances the traditional green notes with a smoother, creamier profile, broadening its appeal. This provides an opportunity to create innovative products that capture the essence of matcha while addressing potential taste barriers and possibly even reducing the amount of the premium ingredient used. Consider how you can leverage our balanced matcha profile to create products that appeal to both matcha enthusiasts and those new to the flavor.
I love you so Matcha – that’s a Latte.
Consumer demand for Matcha Lattes is on the rise, with Google search data showing a 41% increase over the past year.1 This surge is mirrored in Amazon search trends, where interest in “matcha latte green tea powder” spiked by an impressive 530% in March 2025 compared to the previous year.2
TikTok is also abuzz with creative matcha latte experiments, as evidenced by over 436k posts under the #matchalatte hashtag.4 This trend showcases the versatility of matcha, with popular variations including Blue Matcha (most commonly with Butterfly Pea Flower), Strawberry Matcha, Pistachio Matcha, Protein Matcha, and Brown Sugar Matcha. These creations highlight matcha as a platform ripe for innovation.
Market Activity:
Maja Matcha Sugar Cookie Mix, Boba Tea Protein Matcha Latte, Califia Farms Matcha Almond Latte, Matcha Crepe Cake, Taika Strawberry Matcha Latte
The Flavor: London Fog
This profile, featuring black tea infused with Bergamot (both ingredients from the earth) married with milky notes, showcases the rich biodiversity our planet offers. It’s a sophisticated flavor that resonates with consumers seeking unique and nuanced taste experiences. This flavor lends itself well to teas, baked goods, dairy, and confectionery.
Tea Captures Consumer Attention
Consumers are increasingly turning to tea-based drinks as a coffee alternative. This shift is partly driven by concerns over rising coffee prices, which are being impacted by several factors, including supply chain disruptions and extreme weather events. According to a report by Transparency Market Research, the global tea market is projected to grow at a CAGR of 5.9% from 2024 to 2032, reaching $33.9 billion by the end of 2032.3 Searches for London Fog specifically grew 12% in the past year, with spikes in the Fall and Winter months.
Market Activity:
Milano London Fog, Rise Brewing Co. London Fog Tea, Clevr Blends London Fog Latte, Righteous Gelato Earl Grey Lavender London Fog
Explore Matcha Latte & London Fog flavor profiles to enrich your product portfolio. Offer consumers a taste of nature’s bounty and capitalize on the growing demand for natural, comforting flavors.
For access to these flavors and more, reach out to your Account Manager or email marketing@imbibeinc.com.
And if you’re seeking further inspiration, don’t forget to explore our previous Drops for a plethora of inspiring ideas.
- A natural chemical reaction resulting in a reddish-brown occurred when non-Dutch processed cocoa powder was mixed with buttermilk, vinegar
- Google Search Trends, 1/25
